back_office_ops · media · workflow
Chess.com launches Play Coach with iconic voices powered by ElevenLabs
New chess players struggled to learn without feeling overwhelmed by competitive play, and Chess.com needed a way to lower the barrier to entry for beginners while providing guidance from voices they already trusted.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Learner selects creator coach
Learners select a creator and begin practicing with spoken guidance.
Tools used
ElevenLabs Text to SpeechVoice Cloning
Outcome
Chess.com embedded ElevenLabs-powered voices of creators Hikaru Nakamura, Levy Rozman, and Magnus Carlsen into Play Coach, making chess learning more approachable, personal, and engaging for millions of beginners.
Results
Volume225 million
Grounding & classification
Source type: vendor customer story
13 fields verified against source quotes, 1 dropped as unverifiable.
content generationvoice aiknowledge basenamed customerproduction runtime claimedtools describedworkflow describededucationsoftwarecustomer satisfactionvendor customer storyback office ops