Customer support · Production

AI avatar Jibek serves as digital press secretary for Kazakhstan's Ministry of Digital Development

The problem

The Ministry faced limited capacity to respond to journalist inquiries during briefings, an overwhelming volume of repetitive questions requiring significant resources, and the need for 24/7 digital accessibility.

Workflow diagram · grounded in source
1
Ministry provides content
integration
“The Ministry provided presentation materials, scripts, and Q&A documentation, as in government communication each word matters”
2
Knowledge base built
integration
“Pitch Avatar team built Jibek's Knowledge base using verified Ministry sources”
3
Response validation
validation
“Validated all responses against official Ministry information”
4
Journalists interact via player
trigger
“journalists could interact with the AI avatar through an interactive player, testing how it worked in practice”
5
Real-time Q&A answered
ai_action
“they could ask significantly more questions in real-time during the event and receive immediate, accurate responses. When they needed clarification, they could follow up with unlimited additional questions, diving as deep into topics as …”
Reported outcome

The AI avatar Jibek received overwhelmingly positive feedback, handled over 100 inquiries from international journalists with 100% accuracy and zero misinformation, and eliminated the typical 15-20 minute wait for live Q&A sessions.

Reported metrics
Inquiries handledOver 100 inquiries
Response accuracy100%
Misinformation incidentsZero misinformation or off-script responses
Q&A wait time eliminated15-20 minute wait
Show all 5 reported metrics
inquiries handledOver 100 inquiries
response accuracy100%
misinformation incidentsZero misinformation or off-script responses
Q&A wait time eliminated15-20 minute wait
service availability24/7 Availability
Reported stack
Pitch Avatar
Source
https://pitchavatar.com/case-studies/ai-avatar-as-press-secretary-for-the-ministry-of-digital-development-of-the-republic-of-kazakhstan/
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

The AI avatar Jibek received overwhelmingly positive feedback, handled over 100 inquiries from international journalists with 100% accuracy and zero misinformation, and eliminated the typical 15-20 minute wait for liv…

What tools did this team use?

Pitch Avatar.

What results were reported?

Inquiries handled: Over 100 inquiries; Response accuracy: 100%; Misinformation incidents: Zero misinformation or off-script responses; Q&A wait time eliminated: 15-20 minute wait (source-reported, not independently verified).

How is this customer support AI workflow structured?

Ministry provides content → Knowledge base built → Response validation → Journalists interact via player → Real-time Q&A answered.

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