Call center ai · Production

AI Receptionist Luna helps DSM Rooter answer every call and respond faster to emergencies

The problem

Dave Diaz cannot answer calls while physically working because his hands are dirty and gloved. Missing calls loses work to competitors since service shoppers dial the next number rather than leaving a voicemail. Spam calls further drain his attention and time.

First attempt

Dave attempted a RingCentral setup but abandoned it because it demanded scheduled trainings and manual onboarding that he did not have time to complete.

Workflow diagram · grounded in source
1
Inbound call arrives
trigger
“Now the first ring is covered.”
2
Luna greets and collects basics
ai_action
“Luna greets callers, collects the basics, and keeps shoppers from bouncing”
3
Spam calls absorbed
routing
“Beside absorbs silent and robo calls so Dave doesn't waste minutes peeling gloves for nothing”
4
Instant text reply and capture
ai_action
“Luna replies instantly, captures the address, and offers a callback time”
5
Urgency-flagged summary delivered
output
“Dave gets a clean summary that tells him what matters: who, where, what, and how urgent”
6
Dave reviews and calls back
human_review
“Within the hour or less I'm reaching back out. If it's urgent, I can see it and move.”
Reported outcome

Beside's AI receptionist Luna answers every call live, filters spam, captures lead details via text, and delivers urgency-flagged summaries, resulting in fewer lost jobs, faster emergency response, and more time for Dave to manage the business.

Reported metrics
Callback response timewithin the hour or less
Emergency callback timecall back in minutes
Lost job rateFewer losses
Operator stress and mental loadlower stress
Show all 5 reported metrics
callback response timewithin the hour or less
emergency callback timecall back in minutes
lost job rateFewer losses
operator stress and mental loadlower stress
daily real prospect inbound volume handled3 to 5 real prospects daily
Reported stack
BesideLuna
Source
https://www.beside.com/customers/ai-receptionist-for-plumbers-how-beside-helps-dsm-rooter-keep-every-urgent-call-and-grow-repeat-business
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Beside's AI receptionist Luna answers every call live, filters spam, captures lead details via text, and delivers urgency-flagged summaries, resulting in fewer lost jobs, faster emergency response, and more time for D…

What tools did this team use?

Beside, Luna.

What results were reported?

Callback response time: within the hour or less; Emergency callback time: call back in minutes; Lost job rate: Fewer losses; Operator stress and mental load: lower stress (source-reported, not independently verified).

What failed first in this deployment?

Dave attempted a RingCentral setup but abandoned it because it demanded scheduled trainings and manual onboarding that he did not have time to complete.

How is this call center ai AI workflow structured?

Inbound call arrives → Luna greets and collects basics → Spam calls absorbed → Instant text reply and capture → Urgency-flagged summary delivered → Dave reviews and calls back.

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