Customer support · Production
Allianz Benelux achieves 90% positive customer reviews with Landbot chatbot
The problem
Allianz Benelux managed a complex multi-product insurance portfolio with tedious online forms and difficulty tracking customer journeys from a multi-product catalog website to the correct support and claims resources.
Workflow diagram · grounded in source
1
Conversational chatbot trigger
trigger
“Simplifying the claim process for the insurance products using conversational experiences”
2
Keyword categorization and routing
routing
“All keywords around insurance were categorized; the categorized keywords were then linked to an insurance product and a web destination”
3
Continuous monitoring and improvement
feedback_loop
“the chatbot was monitored continuously using the built-in data analysis capabilities of Landbot. Continual improvements were made to the bot using the drop-off analysis feature and feedback from the customers”
4
Real-time feedback to Slack
integration
“The feedback was then relayed in real-time to the team's Slack channel using Landbot's built-in native app integrations”
5
Trello ticket creation
output
“it triggered ticket creation in Trello, where this feedback was converted into a point of improvement”
Reported outcome
Allianz Benelux achieved 90% positive reviews from customers after deploying a Landbot chatbot that was built and implemented within three weeks and scaled across the Benelux region.
Reported metrics
Positive customer reviews90%
Unique search words on website92,000
Implementation timethree weeks
Reported stack
LandbotSlackTrello
Frequently asked questions
What did this team achieve with this AI workflow?
Allianz Benelux achieved 90% positive reviews from customers after deploying a Landbot chatbot that was built and implemented within three weeks and scaled across the Benelux region.
What tools did this team use?
Landbot, Slack, Trello.
What results were reported?
Positive customer reviews: 90%; Unique search words on website: 92,000; Implementation time: three weeks (source-reported, not independently verified).
How is this customer support AI workflow structured?
Conversational chatbot trigger → Keyword categorization and routing → Continuous monitoring and improvement → Real-time feedback to Slack → Trello ticket creation.