Customer support · Production

AppsFlyer cuts meeting prep time by 50% with Gong AI

The problem

AppsFlyer's Global CS Operations team faced inconsistent briefing processes and fragmented, siloed data across a globally distributed team, making it impossible to standardize communication at scale.

Workflow diagram · grounded in source
1
AI Briefer template deployment
ai_action
“designed and deployed eight standardized AI Briefer templates. These templates established a consistent, repeatable briefing process across critical use cases like churn risk, handovers, and upsell alerts, ensuring every CSM entered meet…”
2
AI Ask Anything insight retrieval
ai_action
“trained teams to use AI Ask Anything and developed custom prompt templates tailored to Customer Success workflows. This empowered CSMs to instantly surface the insights they needed, regardless of time zone or language”
3
AI Tracker weekly summaries
ai_action
“AppsFlyer implemented AI Tracker to generate weekly automated summaries highlighting engagement trends and risk indicators. These insights gave CS leaders a real-time view of account health and helped them act before small issues became …”
4
Gong API BI systems integration
integration
“AppsFlyer is developing a Gong API integration with its internal BI systems to further enhance visibility and strategic planning”
Reported outcome

Adopting Gong's Revenue AI OS reduced meeting prep time by 50% and expanded AI-driven insights company-wide, with demand for Gong data access rising by 30% across Marketing, Product, and Partnerships departments.

Reported metrics
Meeting prep time50%
demand for Gong data access across departments30%
Reported stack
Gong Revenue AI OSAI BrieferAI Ask AnythingAI TrackerGong APIinternal BI systems
Source
https://www.gong.io/customers/case-studies/appsflyer-cuts-meeting-prep-time-by-50-with-gong-ai
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Adopting Gong's Revenue AI OS reduced meeting prep time by 50% and expanded AI-driven insights company-wide, with demand for Gong data access rising by 30% across Marketing, Product, and Partnerships departments.

What tools did this team use?

Gong Revenue AI OS, AI Briefer, AI Ask Anything, AI Tracker, Gong API, internal BI systems.

What results were reported?

Meeting prep time: 50%; demand for Gong data access across departments: 30% (source-reported, not independently verified).

How is this customer support AI workflow structured?

AI Briefer template deployment → AI Ask Anything insight retrieval → AI Tracker weekly summaries → Gong API BI systems integration.

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