Customer support · Production
How BarkBox Uses AI to Contain 30% of Customer Interactions
The problem
As a fast-growing company focused on elevated customer experience, BarkBox needed to scale customer operations and increase automation in self-service to handle rising interaction volume.
Workflow diagram · grounded in source
1
Self-service workflow automation
ai_action
“increase automation in their self-service workflow”
2
Customer interaction containment
output
“contain 30% of customer interactions”
Reported outcome
BarkBox contained 30% of customer interactions through AI-powered automation while driving higher customer satisfaction and loyalty.
Reported metrics
Customer interactions contained30%
Customer satisfaction and loyaltyhigher customer satisfaction and loyalty
Reported stack
Verint CX Automation platform
Source
https://www.verint.com/case-studies/how-barkbox-uses-ai-to-contain-30-of-customer-interactions/
Read source ↗Frequently asked questions
What did this team achieve with this AI workflow?
BarkBox contained 30% of customer interactions through AI-powered automation while driving higher customer satisfaction and loyalty.
What tools did this team use?
Verint CX Automation platform.
What results were reported?
Customer interactions contained: 30%; Customer satisfaction and loyalty: higher customer satisfaction and loyalty (source-reported, not independently verified).
How is this customer support AI workflow structured?
Self-service workflow automation → Customer interaction containment.