Ecommerce ops · Production

Beachbody creates a more seamless user experience and improves revenue with Algolia search

The problem

Beachbody needed to replace unsatisfactory prior search vendors and build a frictionless, intuitive discovery experience for a non-tech-savvy audience, while enabling its team to configure and iterate on search without depending on developer resources.

First attempt

Previous search vendors failed to satisfy Beachbody's requirements for both process and results, and customizing search had previously required months of developer work per change.

Workflow diagram · grounded in source
1
User searches for fitness content
trigger
“improve user's ability to easily find fitness, nutrition and wellness content on Beachbody On Demand”
2
Query suggestion and typo tolerance
ai_action
“enable auto suggestions and discoverability and allow for tolerance, such as accounting for typos in the search experience”
3
Facets and filters refine navigation
routing
“customize how they managed filters and facets so that customer navigation could be refined in a way that was more intuitive”
4
Non-developer search configuration
integration
“With the Algolia Dashboard, Beachbody can access data directly, pinpoint certain issues and work the appropriate teams to get the issue fixed without having to have a developer's knowledge and expertise”
5
Click and conversion event tracking
feedback_loop
“click events/ conversion events, Rules, Custom Dictionaries, Mobile Integration, Query Suggestion, Feature Usage: Insights API, Analytics, Facets & Filters”
6
Incremental orders and revenue output
output
“Increased product and content page views leading to thousands of incremental orders, translating to several millions in incremental revenue”
Reported outcome

Beachbody now handles over 33 million searches monthly, recorded more than one million click conversions in the first year, generated thousands of incremental orders translating to several millions in incremental revenue, and saw NPS ratings rise.

Reported metrics
Monthly searches33M+
Click conversions in first year1M+
Incremental ordersthousands of incremental orders
Incremental revenueseveral millions in incremental revenue
Show all 5 reported metrics
monthly searches33M+
click conversions in first year1M+
incremental ordersthousands of incremental orders
incremental revenueseveral millions in incremental revenue
NPS ratingsrisen
Reported stack
AlgoliaAlgolia DashboardInsights API
Source
https://www.algolia.com/customers/beachbody
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Beachbody now handles over 33 million searches monthly, recorded more than one million click conversions in the first year, generated thousands of incremental orders translating to several millions in incremental reve…

What tools did this team use?

Algolia, Algolia Dashboard, Insights API.

What results were reported?

Monthly searches: 33M+; Click conversions in first year: 1M+; Incremental orders: thousands of incremental orders; Incremental revenue: several millions in incremental revenue (source-reported, not independently verified).

What failed first in this deployment?

Previous search vendors failed to satisfy Beachbody's requirements for both process and results, and customizing search had previously required months of developer work per change.

How is this ecommerce ops AI workflow structured?

User searches for fitness content → Query suggestion and typo tolerance → Facets and filters refine navigation → Non-developer search configuration → Click and conversion event tracking → Incremental orders and revenue output.