Customer support · Production

Beside AI Receptionist frees Briar Rose Winery from voicemail backlog and phone interruptions

The problem

Before Beside, Briar Rose Winery's three desk phones went unanswered whenever staff were away from the main building, creating voicemail backlogs of thirty to sixty messages that consumed significant staff time to process.

Workflow diagram · grounded in source
1
Call forwarded to Beside
trigger
“She forwarded the winery's long-held number (from the 1990s) to her new Beside line”
2
AI answers and handles FAQs
ai_action
“FAQ coverage– hours, reservations, pet policy, pricing, directions, what to expect”
3
Contact preference routing
routing
“Beside asks whether guests prefer a text, call, or email”
4
Owner reviews summaries
human_review
“She can check summaries and delegate instantly”
Reported outcome

Every call is now answered by Beside, the voicemail backlog disappeared, phone interruptions during guest interactions stopped, and the customer experience improved immediately.

Reported metrics
Daily voicemail messages (before)minimum of thirty messages, sometimes over sixty
Voicemail backlogdisappeared
Customer experience qualityrose immediately
Personal life impactlife changing
Reported stack
Beside
Source
https://www.beside.com/customers/ai-receptionist-for-wineries-how-beside-freed-a-family-winery-to-serve-guests-better
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Every call is now answered by Beside, the voicemail backlog disappeared, phone interruptions during guest interactions stopped, and the customer experience improved immediately.

What tools did this team use?

Beside.

What results were reported?

Daily voicemail messages (before): minimum of thirty messages, sometimes over sixty; Voicemail backlog: disappeared; Customer experience quality: rose immediately; Personal life impact: life changing (source-reported, not independently verified).

How is this customer support AI workflow structured?

Call forwarded to Beside → AI answers and handles FAQs → Contact preference routing → Owner reviews summaries.

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