Customer support · Production

Beside AI receptionist helps Loc'd And Braided stop missing 30–40 daily calls and save 2 hours per day

The problem

Loc'd And Braided's staff could not answer calls while servicing clients, missing an estimated 30 to 40 calls per day. The situation became so extreme the salon stopped publishing their phone number entirely for nearly two years, losing business opportunities including a potential movie-set booking.

Workflow diagram · grounded in source
1
Incoming call arrives
trigger
“A prospective client may call with questions about services, specialties, or availability.”
2
AI answers using knowledge base
ai_action
“Beside responds confidently using the salon's own knowledge base and website context”
3
Structured call summary created
output
“It creates structured, usable records that function like meeting minutes, complete with context and next steps.”
4
Summary routed to team
routing
“produces a clear summary that can be routed to the appropriate stylist without interrupting scheduled appointments”
5
Daily recap delivered
output
“At the end of each day, Beside provides a clear recap of what happened and what still needs attention.”
Reported outcome

After deploying Beside, the salon saves an estimated at least two hours per day, has seen an increase in booking and client retention, and felt confident enough to publish their phone number again.

Reported metrics
missed calls per day (before Beside)30 to 40 calls per day
Duration phone number not publishedalmost two years
Bookings and client retentionincrease in booking and client retention
Reported stack
Beside
Source
https://www.beside.com/customers/ai-receptionist-for-hair-salons-how-beside-helps-locked-braided-stop-missing-calls-and-keep-clients-coming-back
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

After deploying Beside, the salon saves an estimated at least two hours per day, has seen an increase in booking and client retention, and felt confident enough to publish their phone number again.

What tools did this team use?

Beside.

What results were reported?

missed calls per day (before Beside): 30 to 40 calls per day; Duration phone number not published: almost two years; Bookings and client retention: increase in booking and client retention (source-reported, not independently verified).

How is this customer support AI workflow structured?

Incoming call arrives → AI answers using knowledge base → Structured call summary created → Summary routed to team → Daily recap delivered.

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