Customer support · Production
Betterbrand removes counterfeit spam and increases social media engagement 3x with SigmaMind AI
The problem
Betterbrand's manual social media moderation could not scale with their growing customer base: response times were slow, counterfeiters were posting fraudulent links in comments, and the team was missing engagement opportunities on paid and organic posts, leading to reputational damage.
Workflow diagram · grounded in source
1
Social interaction received
trigger
“SigmaMind AI was integrated across Betterbrand's Facebook and Instagram pages”
2
Spam and counterfeit detection
ai_action
“Detect and hide spam and fraudulent content like counterfeit links that could damage the brand's reputation”
3
Automated response to queries
ai_action
“Provide real-time, automated responses to comments, messages, and inquiries”
4
Complex query routing
routing
“Direct complex or sensitive customer queries to Betterbrand's customer support team via email or chat”
Reported outcome
Betterbrand achieved a 3x increase in social media engagement through real-time AI responses, with counterfeit and spam links automatically hidden and improved ROAS on paid campaigns.
Reported metrics
Social media engagement3x
Return on Ad Spend (ROAS)Increase in ROAS
Reported stack
SigmaMind AIFacebookInstagram
Source
https://www.sigmamind.ai/case-studies/betterbrand-wins-over-counterfeiters-with-sigmamind-ai
Read source ↗Frequently asked questions
What did this team achieve with this AI workflow?
Betterbrand achieved a 3x increase in social media engagement through real-time AI responses, with counterfeit and spam links automatically hidden and improved ROAS on paid campaigns.
What tools did this team use?
SigmaMind AI, Facebook, Instagram.
What results were reported?
Social media engagement: 3x; Return on Ad Spend (ROAS): Increase in ROAS (source-reported, not independently verified).
How is this customer support AI workflow structured?
Social interaction received → Spam and counterfeit detection → Automated response to queries → Complex query routing.