Brooksource replaces ineffective sales engagement platform with Groove
Brooksource's previous sales engagement platform suffered low rep adoption because it was difficult to use, inflexible for message customization, and poorly integrated with Microsoft Outlook and Salesforce, leaving management without the visibility needed to understand rep performance or deliver effective coaching.
The previous sales engagement platform was not intuitive or flexible; reps could not customize messages, felt like robots, and saw no value in the tool, resulting in low adoption and limited management reporting.
Brooksource selected Groove as its replacement, the only evaluated solution offering the ease-of-use, flexibility, and relationship-building features needed to support its full-cycle sellers.
Frequently asked questions
What did this team achieve with this AI workflow?
Brooksource selected Groove as its replacement, the only evaluated solution offering the ease-of-use, flexibility, and relationship-building features needed to support its full-cycle sellers.
What tools did this team use?
Groove, Microsoft Outlook, Salesforce.
What failed first in this deployment?
The previous sales engagement platform was not intuitive or flexible; reps could not customize messages, felt like robots, and saw no value in the tool, resulting in low adoption and limited management reporting.
How is this sales ops AI workflow structured?
Previous platform deployed → Field feedback surfaces problems → Management visibility gap identified → Top three providers evaluated → Groove selected as replacement.