Ecommerce ops · Production

E-commerce giant builds product search enhancement and recommendation engine with super.AI

The problem

A multinational e-commerce group had an inconsistent product tagging system because most product details were provided directly by end users, resulting in noisy training data that degraded the quality of recommendations offered to customers.

First attempt

Models built on user-generated tags were based on noisy data, reducing recommendation quality.

Workflow diagram · grounded in source
1
Client engages for tagging fix
trigger
“reached out to super.AI to get help with cleaning up its user-generated product tags”
2
Build consistent product taxonomy
output
“we started by helping the customer build a consistent product taxonomy. This was important to the overall success of the recommendation engine”
3
Align on subjective edge cases
human_review
“we then went on to agree with them on the edge cases: tags for subjective categories such as style. Once there was full alignment on the categories used and we ensured consistency”
4
Image transcription at scale
ai_action
“we transcribed hundreds of thousands of user-generated images with the help of our image transcription data program”
5
Quality validation
validation
“The processed data also met their quality thresholds”
6
Training basis output
output
“will be the basis for training a new product recommendation engine with a much higher level of granularity”
Reported outcome

The company tagged several hundred thousand images within a record timeframe; the processed data met quality thresholds and will serve as the basis for training a new recommendation engine with a much higher level of granularity, enabling more granular product results and recommendations to increase engagement and revenue.

Reported metrics
Images taggedseveral hundred thousand images
Processing timeframerecord timeframe
Recommendation granularitymuch higher level of granularity
Engagement and revenueincrease engagement and revenue
Reported stack
super.AIimage transcription data program
Source
https://super.ai/case-studies/e-commerce-giant
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

The company tagged several hundred thousand images within a record timeframe; the processed data met quality thresholds and will serve as the basis for training a new recommendation engine with a much higher level of…

What tools did this team use?

super.AI, image transcription data program.

What results were reported?

Images tagged: several hundred thousand images; Processing timeframe: record timeframe; Recommendation granularity: much higher level of granularity; Engagement and revenue: increase engagement and revenue (source-reported, not independently verified).

What failed first in this deployment?

Models built on user-generated tags were based on noisy data, reducing recommendation quality.

How is this ecommerce ops AI workflow structured?

Client engages for tagging fix → Build consistent product taxonomy → Align on subjective edge cases → Image transcription at scale → Quality validation → Training basis output.