Sales ops · Production

Eftsure exceeds targets by 35% and accelerates onboarding with Gong

The problem

Eftsure needed to accelerate new hire time-to-win and gain critical visibility into roughly 600 monthly sales meetings so it could keep deals on track and forecast outcomes more accurately.

First attempt

Traditional CRM tools like HubSpot provided only surface-level pipeline dashboards and could not explain why deals moved forward or stalled, leaving leadership without the insight needed for strategic decisions.

Workflow diagram · grounded in source
1
New hire call library access
trigger
“providing new hires access to a wealth of customer interaction data, offering them invaluable exposure to real-life sales conversations”
2
Call insights for BDMs
ai_action
“Thanks to call insights that BDMs get from Gong, half of deals now close within the first 30 days, with an average deal size of around $10,000”
3
Activity scoring and deal warnings
ai_action
“Activity scores, call analytics, and deal warnings alert them to potential issues, allowing managers to intervene in time to keep deals on track”
4
Deal prioritization by score
routing
“Eftsure also relies on Gong’s scoring system to prioritize deals based on activity levels and the number of stakeholders engaged”
5
Forecast insights for leadership
ai_action
“Gong Forecast’s insights also directly impacted strategic decision-making at the executive level. The platform provided Sam with essential information about why customers were buying, the value they saw, and the dynamics of the sales cycle”
6
Strategic price increase
output
“we were able to increase prices by about 20 percent overnight, which allowed us to reach 135 percent of our forecast target”
Reported outcome

Eftsure reached 135 percent of its forecast target after implementing a 20 percent price increase, with half of deals closing within the first 30 days at an average deal size of around $10,000, and reduced ramp-up times for new hires.

Reported metrics
Forecast target attainment135 percent
Price increase implemented20 percent
Deals closing within first 30 dayshalf of deals now close within the first 30 days
Average deal size in first 30 days$10,000
Show all 6 reported metrics
forecast target attainment135 percent
price increase implemented20 percent
deals closing within first 30 dayshalf of deals now close within the first 30 days
average deal size in first 30 days$10,000
monthly sales meetings volume600
new hire ramp-up timereduced ramp-up times
Reported stack
GongGong ForecastHubSpot
Source
https://www.gong.io/customers/case-studies/eftsure-exceeds-targets-by-35-and-accelerates-onboarding-with-gong
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Eftsure reached 135 percent of its forecast target after implementing a 20 percent price increase, with half of deals closing within the first 30 days at an average deal size of around $10,000, and reduced ramp-up tim…

What tools did this team use?

Gong, Gong Forecast, HubSpot.

What results were reported?

Forecast target attainment: 135 percent; Price increase implemented: 20 percent; Deals closing within first 30 days: half of deals now close within the first 30 days; Average deal size in first 30 days: $10,000 (source-reported, not independently verified).

What failed first in this deployment?

Traditional CRM tools like HubSpot provided only surface-level pipeline dashboards and could not explain why deals moved forward or stalled, leaving leadership without the insight needed for strategic decisions.

How is this sales ops AI workflow structured?

New hire call library access → Call insights for BDMs → Activity scoring and deal warnings → Deal prioritization by score → Forecast insights for leadership → Strategic price increase.

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