Marketing ops · Production

Folloze integrates 6sense to achieve 1,244% increase in known engagement and 192% increase in 6QA volume

The problem

Folloze's previous ABM platform delivered unreliable segmentation data, failed to capture intent signals for in-market identification, and operated in a silo disconnected from the broader GTM tech stack, leading to sub-optimal campaign performance and wasted ad spend.

First attempt

Folloze's prior ABM and sales intelligence platform lacked reliable segmentation, could not effectively capture intent data for in-market identification, and was isolated from tools like Outreach, Marketo, Qualified, and LinkedIn, preventing cohesive GTM execution.

Workflow diagram · grounded in source

Intent data identifies in-market accounts

ai_action

“Folloze used 6sense's third-party intent data to identify which accounts were in-market for a solution, and the topics they were researching”

Dynamic audience segments created

ai_action

“6sense enables users to create audience segments that are dynamically updated based on real-time behavior within accounts, such as keyword research or buying stage progression”

Segments linked to buyer experience platform

integration

“Folloze then improved personalized content delivery by linking detailed dynamic audience segments with its buyer experience platform for real-time, tailored marketing experiences”

Data triggers multi-channel campaign launch

output

“The team was able to turn data into triggers to launch 6sense DSP and LinkedIn paid social campaigns, Outreach email sequences, and Qualified chatbot experiences to Folloze boards”

Sales pods review dashboards weekly

human_review

“Sales pods within Folloze meet weekly to review their 6sense dashboards to track 6QA status and account activity”

Targeted personalized sales outreach

output

“they leverage 6sense data to be resourceful in who they are spending their time on by delivering personalized outreach”

Reported outcome

After integrating 6sense, Folloze saw a 1,244% increase in known engagement within one week of relaunching campaigns, a 192% increase in 6QA volume, a 43% pipeline increase year-over-year alongside a -52% reduction in paid media spend, and expanded ICP reach from 2.5% to 56% of total accounts.

Reported metrics

Known engagement increase1,244%

6QA volume lift within first month136%

ICP accounts reached post-launch56%

ICP accounts reached pre-launch2.5%

Show all 11 reported metrics

known engagement increase1,244%

6QA volume lift within first month136%

ICP accounts reached post-launch56%

ICP accounts reached pre-launch2.5%

account engagement increase via 6sense ads2.98x

account engagement increase via LinkedIn ads3.63x

6QA volume increase192%

ADR Meetings target exceeded104%

pipeline increase H1'24 vs H1'2343%

paid media spend reduction-52%

accounts retained in 6QA status88%

Reported stack

6senseFollozeMarketoLinkedInSalesforceOutreachQualified6sense DSP

Source

https://6sense.com/customer-stories/how-integrating-6sense-and-folloze-optimizes-top-of-funnel-campaigns

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

After integrating 6sense, Folloze saw a 1,244% increase in known engagement within one week of relaunching campaigns, a 192% increase in 6QA volume, a 43% pipeline increase year-over-year alongside a -52% reduction in…

What tools did this team use?

6sense, Folloze, Marketo, LinkedIn, Salesforce, Outreach, Qualified, 6sense DSP.

What results were reported?

Known engagement increase: 1,244%; 6QA volume lift within first month: 136%; ICP accounts reached post-launch: 56%; ICP accounts reached pre-launch: 2.5% (source-reported, not independently verified).

What failed first in this deployment?

How is this marketing ops AI workflow structured?

Intent data identifies in-market accounts → Dynamic audience segments created → Segments linked to buyer experience platform → Data triggers multi-channel campaign launch → Sales pods review dashboards weekly → Targeted personalized sales outreach.