Sales ops · Production

Forcura accelerates healthcare growth using Gong AI insights for product roadmapping, marketing, and sales coaching

The problem

Limited information flow across Forcura's revenue teams hindered its ability to scale and refine its offerings, and the company lacked a unified way to capture customer insights as it expanded into new and heavily regulated healthcare markets.

Workflow diagram · grounded in source
1
AI transcription of customer calls
ai_action
“Forcura resolved this by partnering with Gong and fully embracing Gong's AI-powered transcription and analytics solutions”
2
AI Tracker surfaces product pain points
ai_action
“Gong's AI Tracker enabled the Product team, for example, to get a clearer sense of clients' pain points. As Kelly explained, "We had years of information stored in Gong. … There were so many good insights into this market and how we shou…”
3
AI Transcriber mines marketing language
ai_action
“Gong's AI-powered transcripts uncovered authentic phrases like "pajama time" and "windshield time," which reflect the daily struggles of healthcare providers. Kate noted that "Integrating this trusted language into new product campaigns …”
4
Monthly coaching via call reviews
feedback_loop
“Lindsay now uses Gong to conduct a one-hour coaching session every month with each of her AEs. They go over a Gong call that both parties have reviewed beforehand so they can focus solely on feedback during the meeting. These reviews all…”
5
Win rate analytics revealed
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“Gong revealed that our team's win rate was an incredible 55% for deals that close within 90 days”
6
Sales forecasting recalibrated
output
“They added prompts for AEs, alerting them to deals approaching this 90-day mark, and removing stale deals over 90 days from active forecasts”
7
HubSpot integration syncs call notes
integration
“Recorded calls and AI-derived notes flow seamlessly to implementation teams, enabling them to tailor onboarding processes to each customer's unique objectives”
Reported outcome

Forcura unlocked 360-degree visibility into customer interactions across Sales, Marketing, Product, and Customer Success teams, enabled more accurate product roadmapping, surfaced authentic customer language for marketing campaigns, and discovered a 55% win rate for deals closing within 90 days that reshaped sales forecasting.

Reported metrics
Win rate for deals closing within 90 days55%
Coaching qualitysmarter coaching
Deal resolution speedfaster deal resolution
Marketing campaign effectivenessmore relatable and effective
Show all 6 reported metrics
win rate for deals closing within 90 days55%
coaching qualitysmarter coaching
deal resolution speedfaster deal resolution
marketing campaign effectivenessmore relatable and effective
time-to-value for customersaccelerates time-to-value for customers
roadmap prioritization accuracyprioritize points on the roadmap more accurately
Reported stack
GongAI TrackerAI TranscriberGong InsightsHubSpot
Source
https://www.gong.io/customers/case-studies/how-forcura-accelerated-its-growth-in-healthcare-using-gongs-ai-insights
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Forcura unlocked 360-degree visibility into customer interactions across Sales, Marketing, Product, and Customer Success teams, enabled more accurate product roadmapping, surfaced authentic customer language for marke…

What tools did this team use?

Gong, AI Tracker, AI Transcriber, Gong Insights, HubSpot.

What results were reported?

Win rate for deals closing within 90 days: 55%; Coaching quality: smarter coaching; Deal resolution speed: faster deal resolution; Marketing campaign effectiveness: more relatable and effective (source-reported, not independently verified).

How is this sales ops AI workflow structured?

AI transcription of customer calls → AI Tracker surfaces product pain points → AI Transcriber mines marketing language → Monthly coaching via call reviews → Win rate analytics revealed → Sales forecasting recalibrated → HubSpot integration syncs call notes.

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