Call center ai · Production

How Freshworks Enabled 65% Voice Automation Across CX Workflows with Synthflow Voice AI

The problem

Freshworks customers relied on legacy IVRs that slowed routing and caused high call abandonment at peak volumes, while agents spent significant time on repetitive tasks like identity verification and FAQs. Support was limited to business hours and disconnected systems forced customers to repeat information across channels, leaving voice as the least modernized part of the support stack.

First attempt

Legacy IVR systems slowed routing, caused high abandonment during peak seasons, and could not provide coverage outside business hours, leaving voice as the least modernized part of the support stack despite handling the most urgent customer interactions.

Workflow diagram · grounded in source
1
Inbound call received
trigger
“This integration transforms every inbound call into a context-rich, conversational experience that resolves faster and with fewer manual steps”
2
Intent-based routing
ai_action
“The AI handles intent-based routing without menus”
3
Identity verification
ai_action
“performs automatic identity verification using Freshdesk contact records”
4
FAQ resolution via knowledgebase
ai_action
“resolves FAQs through knowledgebase lookups”
5
Order status retrieval
integration
“retrieves order-status information via connected APIs”
6
After-hours ticket creation
output
“create tickets during after-hours or peak-volume periods”
7
Human agent handoff
routing
“transfer calls to human agents with full context and a complete transcript”
Reported outcome

The Synthflow-Freshworks integration automated 65% of routine calls, reduced wait times by 75%, delivered 2× faster response speed, increased CSAT by 30–40%, and lowered agent workload by 40–60%.

Reported metrics
Routine calls automated65%
Wait time reduction75%
Response speed increase
CSAT increase30–40%
Show all 5 reported metrics
routine calls automated65%
wait time reduction75%
response speed increase
CSAT increase30–40%
agent workload reduction40–60%
Reported stack
SynthflowFreshcallerFreshdeskFreshservice
Source
https://synthflow.ai/customer-stories/freshworks-x-synthflow
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

The Synthflow-Freshworks integration automated 65% of routine calls, reduced wait times by 75%, delivered 2× faster response speed, increased CSAT by 30–40%, and lowered agent workload by 40–60%.

What tools did this team use?

Synthflow, Freshcaller, Freshdesk, Freshservice.

What results were reported?

Routine calls automated: 65%; Wait time reduction: 75%; Response speed increase: 2×; CSAT increase: 30–40% (source-reported, not independently verified).

What failed first in this deployment?

Legacy IVR systems slowed routing, caused high abandonment during peak seasons, and could not provide coverage outside business hours, leaving voice as the least modernized part of the support stack despite handling t…

How is this call center ai AI workflow structured?

Inbound call received → Intent-based routing → Identity verification → FAQ resolution via knowledgebase → Order status retrieval → After-hours ticket creation → Human agent handoff.