Sales ops ·

How Gamma Transformed Sales Performance with Clari Cadences

The problem

Gamma's revenue operations team was mired in manual data reconciliation and reporting, leaving no capacity for strategic work or enabling frontline teams. Without a single source of truth, establishing basic data accuracy consumed most of the team's time, while limited visibility into pipeline health made forecast accuracy difficult for a public company managing large, complex deal cycles across thousands of deals.

First attempt

Gamma had previously used other market solutions but found them too complex and time-consuming, requiring significant assistance to set up and optimize.

Workflow diagram · grounded in source
1
Manual reporting burden identified
trigger
“The team was consumed by manual data reconciliation and reporting tasks that took up enormous amounts of time and resources, leaving little capacity for higher-value work”
2
13-week Revenue Cadence adopted
integration
“implementing a comprehensive 13-week Revenue Cadence that underpins every meeting and engagement throughout the company's revenue cycle. Gamma didn't just adopt the technology; they redesigned their entire revenue operating system around…”
3
Systematic pipeline review
validation
“The systematic pipeline review process has enabled teams to identify 8% more white space opportunities in a relatively short implementation period”
4
Deal focus and prioritization
routing
“Revenue Cadences also improved deal focus by helping sales teams pinpoint which deals required attention and resources, rather than spreading effort across all opportunities equally”
5
CRM data hygiene loop
feedback_loop
“One of the unexpected benefits that we've seen is Clari's ability to help steer and guide our reps to better CRM data hygiene”
6
Improved forecast accuracy output
output
“it's about 10 to 15% better accuracy in terms of what people said to what they've actually delivered at the end of a period”
Reported outcome

Implementing Clari Cadences delivered 10–15% better forecast accuracy and surfaced 8% more white space opportunities.
Hours or days of meeting preparation time were eliminated, allowing teams to redirect effort from administrative tasks to revenue-generating activities, with improved CRM data quality as an unexpected benefit.

Reported metrics
Forecast accuracy improvement10 to 15%
White space opportunities identified8% more
Meeting preparation time savedcertainly hours, probably days
Sales delivery improvement10x'ed our delivery
Reported stack
ClariClari CadencesCRM
Source
https://www.clari.com/resources/customer-stories/how-gamma-transformed-sales-performance-with-clari-cadences/
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Implementing Clari Cadences delivered 10–15% better forecast accuracy and surfaced 8% more white space opportunities.

What tools did this team use?

Clari, Clari Cadences, CRM.

What results were reported?

Forecast accuracy improvement: 10 to 15%; White space opportunities identified: 8% more; Meeting preparation time saved: certainly hours, probably days; Sales delivery improvement: 10x'ed our delivery (source-reported, not independently verified).

What failed first in this deployment?

Gamma had previously used other market solutions but found them too complex and time-consuming, requiring significant assistance to set up and optimize.

How is this sales ops AI workflow structured?

Manual reporting burden identified → 13-week Revenue Cadence adopted → Systematic pipeline review → Deal focus and prioritization → CRM data hygiene loop → Improved forecast accuracy output.