Sales ops ·
Gong enables GoTo sales leaders to coach at scale
The problem
GoTo lacked the tools needed to achieve company goals quickly and efficiently, and sales leaders faced significant manual work and upkeep in running the sales org.
Workflow diagram · grounded in source
1
Sales leader adopts Gong
trigger
“Jill Harris, GoTo's VP of RSG Sales, uses Gong to instill a coaching culture in her sales org.”
2
Coaching at scale
output
“Gong allows her to coach at scale and gives the framework to do so in an efficient way.”
Reported outcome
GoTo's leaders and sales teams can now focus on training and connection building rather than manual work, and Jill Harris can coach at scale through Gong's framework.
Reported metrics
Manual work burdenworry less about the manual work and upkeep
Coaching efficiencycoach at scale and gives the framework to do so in an efficient way
Reported stack
Gong
Source
https://www.gong.io/customers/case-studies/how-gong-enables-sales-leaders-at-goto-to-coach-at-scale
Read source ↗Frequently asked questions
What did this team achieve with this AI workflow?
GoTo's leaders and sales teams can now focus on training and connection building rather than manual work, and Jill Harris can coach at scale through Gong's framework.
What tools did this team use?
Gong.
What results were reported?
Manual work burden: worry less about the manual work and upkeep; Coaching efficiency: coach at scale and gives the framework to do so in an efficient way (source-reported, not independently verified).
How is this sales ops AI workflow structured?
Sales leader adopts Gong → Coaching at scale.