Sales ops · Production

How Gong helped Docebo become an efficient revenue team

The problem

Docebo began using Gong only for call recording but lacked structured ways to coach reps, track enablement adherence, manage pipeline visibility, and gather voice-of-customer insights as the business expanded globally.

Workflow diagram · grounded in source

Call recording

trigger

“We were keen on having a platform to record calls so we could coach better”

Best-practice identification

ai_action

“we can easily understand where our best practices lie and who is exhibiting those best practices”

Coaching with quantifiable KPIs

feedback_loop

“Using Gong for coaching allows Docebo "to attach quantifiable KPIs that leaders are then held accountable to"”

Deal Board pipeline review

output

“Docebo found Deal Boards to be excellent for tracking early risk indicators. Are you being ghosted? Has there been any communication in the last 30 days to help with pipeline accuracy and forecasting?”

Voice-of-customer research

output

“With a database of hundreds of thousands of recorded calls, with new ones ingested every single day, Gong is a living, breathing, ever-changing voice of the customer”

Reported outcome

Docebo now uses Gong across coaching, enablement, pipeline reviews, and voice-of-customer research on virtually every customer-facing team, with leaders describing it as fundamental to how they run their revenue organisation.

Reported metrics

Coaching-to-attainment correlationpretty strong correlation

organizational impact of Gong adoptionfundamentally change how you run your teams

Reported stack

GongDeal BoardsCRM

Source

https://www.gong.io/customers/case-studies/how-gong-helped-docebo-become-an-efficient-revenue-team

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Docebo now uses Gong across coaching, enablement, pipeline reviews, and voice-of-customer research on virtually every customer-facing team, with leaders describing it as fundamental to how they run their revenue organ…

What tools did this team use?

Gong, Deal Boards, CRM.

What results were reported?

Coaching-to-attainment correlation: pretty strong correlation; organizational impact of Gong adoption: fundamentally change how you run your teams (source-reported, not independently verified).

How is this sales ops AI workflow structured?

Call recording → Best-practice identification → Coaching with quantifiable KPIs → Deal Board pipeline review → Voice-of-customer research.