Sales ops · Production

Hotelplan Suisse deploys Generative AI knowledge-sharing chatbot to empower travel experts across 82 branches

The problem

Hotelplan's travel experts each specialise in specific destinations; when a customer's query falls outside an expert's area, that expert must consult colleagues, adding delay. For three years the company sought a scalable way to share collective expertise across all locations instantly.

Workflow diagram · grounded in source
1
Customer holiday query
trigger
“when a new customer wants to plan a holiday outside of their expertise area, they consult other team members to be available to help recommend the perfect itinerary, which can take some time”
2
Semantic search over expert knowledge
ai_action
“leverages all of their experts' internal knowledge, combined with external, structured, and unstructured data using semantic search, and provides instant responses”
3
Instant holiday recommendation
output
“Powered by Generative AI, the tool would allow internal sales staff to advise customers on their perfect holiday instantly”
4
Travel report to brand blog
ai_action
“teams will be able to quickly turn the travel report into a blog, with a choice of three different tones of voice depending on the specific brand”
Reported outcome

With the solution being rolled out, Hotelplan expects to accelerate its sales process and serve personalised recommendations faster.
A parallel GenAI initiative with Marketing and Content teams is also expected to dramatically speed up creation of location descriptions and blog posts, which previously required copywriters or sales staff and severely limited output capacity.

Reported metrics
Expert knowledge response timein seconds
Sales process and recommendation delivery speedaccelerate its sales process and serve personalized recommendations to customers faster
Content creation speedmuch faster
Reported stack
Google Cloud
Source
https://datatonic.com/case-studies/hotelplan-generative-ai/
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

With the solution being rolled out, Hotelplan expects to accelerate its sales process and serve personalised recommendations faster.

What tools did this team use?

Google Cloud.

What results were reported?

Expert knowledge response time: in seconds; Sales process and recommendation delivery speed: accelerate its sales process and serve personalized recommendations to customers faster; Content creation speed: much faster (source-reported, not independently verified).

How is this sales ops AI workflow structured?

Customer holiday query → Semantic search over expert knowledge → Instant holiday recommendation → Travel report to brand blog.