Customer support ·
Hudl uses Zapier to automate customer support routing and save $15,000 per year
The problem
Hudl's customer support requests were manually transferred between team members across multiple software tools, causing errors, poor communication, and delays in responses.
Workflow diagram · grounded in source
1
Form submission trigger
trigger
“When a new form is submitted, it triggers a multi-step Zap”
2
Create Salesforce case
integration
“creates a new case in Salesforce”
3
Log to Google Sheet
integration
“adds a row in a Google Sheet”
4
Route by form response
routing
“routes the request based on the form responses”
Reported outcome
A single multi-step Zap removed over 10,000 previously manual tasks in two months, saved $15,000 per year, and cut response times by 21.5% — from more than 24 hours to just a few hours.
Reported metrics
Tasks automated10,000+
Cost savings per year$15,000
Response time decrease21.5%
Response time improvementfrom 24+ hours to just a few hours
Reported stack
ZapierSalesforceGoogle Sheet
Frequently asked questions
What did this team achieve with this AI workflow?
A single multi-step Zap removed over 10,000 previously manual tasks in two months, saved $15,000 per year, and cut response times by 21.5% — from more than 24 hours to just a few hours.
What tools did this team use?
Zapier, Salesforce, Google Sheet.
What results were reported?
Tasks automated: 10,000+; Cost savings per year: $15,000; Response time decrease: 21.5%; Response time improvement: from 24+ hours to just a few hours (source-reported, not independently verified).
How is this customer support AI workflow structured?
Form submission trigger → Create Salesforce case → Log to Google Sheet → Route by form response.