Ecommerce ops ·
"I and love and you" increased CVR by 4x through shortening the path to repurchase
The problem
After redesigning their website, "I and love and you" needed to create fast, relevant repurchase paths for returning customers by segmenting traffic, identifying previous buyers, and surfacing their previously purchased items.
Workflow diagram · grounded in source
1
Segment visitor by purchase history
routing
“they decided to segment their audience into two groups: first-time shoppers and returning shoppers. Depending on whether an on-site visitor was new, or if they had shopped at "I and love and you" before, they would be shown a different h…”
2
Best sellers for new visitors
output
“For first-time shoppers, they showcased the brand's best sellers within a hero placement in their megamenu”
3
Replenishment recs for returning visitors
output
“the megamenu suggested previously purchased items, which used our replenishment recommendations feature to show their previously bought item, if it had been at least 14 days since their purchase. This aimed to nurture customers' repurcha…”
4
Subscription service reminder
output
“the returning visitor would be taken to a product page that immediately reminds them of the subscription service and the savings and convenience they'd benefit from by subscribing”
Reported outcome
Personalized product recommendations in the megamenu increased conversion by almost 4x for returning customers across both dog and cat food categories.
Reported metrics
Conversion rate for returning customersalmost 4x
Reported stack
NostoAudience Insights & BuilderSegmentation & InsightsProduct Recommendations
Frequently asked questions
What did this team achieve with this AI workflow?
Personalized product recommendations in the megamenu increased conversion by almost 4x for returning customers across both dog and cat food categories.
What tools did this team use?
Nosto, Audience Insights & Builder, Segmentation & Insights, Product Recommendations.
What results were reported?
Conversion rate for returning customers: almost 4x (source-reported, not independently verified).
How is this ecommerce ops AI workflow structured?
Segment visitor by purchase history → Best sellers for new visitors → Replenishment recs for returning visitors → Subscription service reminder.