Ecommerce ops · Production
Craft Berry builds personalized eCommerce quiz bot for Innermost using Landbot
The problem
Innermost wanted a personalized quiz on their e-commerce site to provide customized product recommendations based on each user's individual needs and fitness goals.
Workflow diagram · grounded in source
1
User starts personalized quiz
trigger
“answering a bunch of questions about their diet type, hours of sleep, energy and stress levels, fitness goals, ability to concentrate, immune system, allergies, personal preferences, etc.”
2
Algorithm calculates variables
routing
“we created 30 different questions that guide users through the quiz while the algorithm calculates how all those variables change with each given answer”
3
Personalized results generated
output
“The abundance of variables let us achieve the ultimate goal - supremely accurate and strongly personalized results leading to scientifically proven recommendations”
4
Shopify product pages linked
integration
“link the Shopify recommendation pages with the individually calculated result of each user”
5
Klaviyo sends guides via Zapier
integration
“They allowed us to integrate Landbot with Innermost's marketing platform - Klaviyo. Therefore, based on the quiz results, Innermost sends valuable guides and personalized recommendations to its subscribers”
Reported outcome
The quiz was taken by thousands of people and drove lead generation and conversion rate improvements for Innermost, with the project described as a huge success.
Reported metrics
Overall project successhuge success
Users who took quizthousands of people
Lead generation and conversion rateenhanced the storefront and attracted many people
Reported stack
LandbotZapierKlaviyoShopify
Frequently asked questions
What did this team achieve with this AI workflow?
The quiz was taken by thousands of people and drove lead generation and conversion rate improvements for Innermost, with the project described as a huge success.
What tools did this team use?
Landbot, Zapier, Klaviyo, Shopify.
What results were reported?
Overall project success: huge success; Users who took quiz: thousands of people; Lead generation and conversion rate: enhanced the storefront and attracted many people (source-reported, not independently verified).
How is this ecommerce ops AI workflow structured?
User starts personalized quiz → Algorithm calculates variables → Personalized results generated → Shopify product pages linked → Klaviyo sends guides via Zapier.