Sales ops · Production

Ironclad increases win rates by 21% and boosts customer retention using the Gong Revenue AI Platform

The problem

As Ironclad's revenue teams doubled in size and deal volumes rose, they struggled with deal visibility, accurate forecasting, and streamlined client handoffs in a fast-paced sales environment. Account transitions were a fully manual process where vital action items were easily missed.

Workflow diagram · grounded in source
1
Pipeline health monitoring
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“Today, Deal Boards are her go-to for understanding the health of her team's most strategic opportunities. She uses Deal Boards to "quickly get up to speed and find flags,"”
2
Call content analysis
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“Brooke's also been using the AI Briefer feature to quickly confirm details, such as competitive mentions, and see whether reps discuss new products on discovery calls.”
3
Rep behavior tracking
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“the AI Tracker analyzes specific behaviors for her”
4
Stalled deal detection
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“Gong flags deals that are stalled or lacking activity, which helps us keep our pipeline clean and our forecast accurate.”
5
Account handoff preparation
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“If you're new to an account, the first thing you do is go into Gong and read the account brief or use AI Ask Anything.”
6
Rep ramp-up and engagement
output
“This AI-backed functionality enables new team members to ramp up faster and engage confidently, knowing that no critical details were overlooked.”
Reported outcome

Ironclad achieved a 21% increase in win rates and improved customer retention, with better pipeline visibility, more accurate forecasts, and smoother handoffs between sales and renewals teams.

Reported metrics
Win rate increase21%
Customer retentionboosts customer retention
Reported stack
Gong Revenue AI PlatformDeal BoardsAI BrieferAI TrackerAsk Anything
Source
https://www.gong.io/customers/case-studies/ironclad-increases-win-rates-by-21-and-boosts-customer-retention-using-the-gong-revenue-ai-platform
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Ironclad achieved a 21% increase in win rates and improved customer retention, with better pipeline visibility, more accurate forecasts, and smoother handoffs between sales and renewals teams.

What tools did this team use?

Gong Revenue AI Platform, Deal Boards, AI Briefer, AI Tracker, Ask Anything.

What results were reported?

Win rate increase: 21%; Customer retention: boosts customer retention (source-reported, not independently verified).

How is this sales ops AI workflow structured?

Pipeline health monitoring → Call content analysis → Rep behavior tracking → Stalled deal detection → Account handoff preparation → Rep ramp-up and engagement.

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