Sales ops · Production

Kaizen's Sales Team Creates Professional, On-Brand Business Cases 70% Faster with Mutiny

The problem

Kaizen's lean AE team needed professional, personalized sales assets for complex enterprise deals, but creating them required hours in Figma or waiting on a design backlog, leaving AEs either recycling generic templates or skipping personalized materials entirely.

First attempt

The traditional workflow of Figma-based templates and design ticket requests was too slow for enterprise sales cycles, and flat documents like Word docs and bulleted emails could not carry messages across large buying committees.

Workflow diagram · grounded in source
1
AE describes asset in plain language
Trigger
The team describes what they need in plain language to kick off asset creation.
▾ source quote
“the team describes what they need in plain language and Mutiny generates a fully branded page”
2
Mutiny generates branded page
Ai action
Mutiny generates a fully branded page using Kaizen's design identity: fonts, colors, logos, and visual style all matched automatically.
▾ source quote
“Mutiny generates a fully branded page using Kaizen's design identity: fonts, colors, logos, and visual style all matched automatically”
3
AE customizes and controls asset
Human review
AEs retain full control to customize the generated asset further.
▾ source quote
“From there, AEs retain full control to customize further”
4
Shareable asset circulated to stakeholders
Output
The polished, shareable business case is circulated to the prospect's internal stakeholders to build alignment.
▾ source quote
“she asked Jeff to send her the page so she could circulate it to the supervisor, director, finance department, and IT team to build internal alignment”
Reported outcome

Kaizen's AEs now create professional, on-brand assets 70% faster with no design or dev resources, and a single personalized business case influenced over 100 stakeholders across the prospect's buying committee.

Reported metrics
Asset creation speed70% faster
Stakeholders influenced with single business case100+
Design or dev resources required$0
Business case views from buying committeeover 100 views
Show all 5 reported metrics
asset creation speed70% faster
stakeholders influenced with single business case100+
design or dev resources required$0
business case views from buying committeeover 100 views
AE time lost to table formattingthree to four hours
Reported stack
Mutiny
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Source
https://www.mutinyhq.com/case-studies/kaizens-sales-team-70-percent-faster-with-mutiny
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Kaizen's AEs now create professional, on-brand assets 70% faster with no design or dev resources, and a single personalized business case influenced over 100 stakeholders across the prospect's buying committee.

What tools did this team use?

Mutiny.

What results were reported?

Asset creation speed: 70% faster; Stakeholders influenced with single business case: 100+; Design or dev resources required: $0; Business case views from buying committee: over 100 views (source-reported, not independently verified).

What failed first in this deployment?

The traditional workflow of Figma-based templates and design ticket requests was too slow for enterprise sales cycles, and flat documents like Word docs and bulleted emails could not carry messages across large buying…

How is this sales ops AI workflow structured?

AE describes asset in plain language → Mutiny generates branded page → AE customizes and controls asset → Shareable asset circulated to stakeholders.

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