LSEG drove 44% more opportunities and 53% efficiency gain by eliminating reactive account management with Salesloft
LSEG's account managers each handled hundreds of accounts with no reliable prioritization, spending their time on complaints, escalations, and churn prevention instead of proactive selling. Customer intent and usage data was fragmented across many marketing and operational platform instances, and AMs often learned about renewals only when a cancellation notice arrived, producing a visible spike in churn and an extremely demoralized team.
Deploying Salesloft with centralized intent signals delivered a 53% efficiency increase, a 44% increase in opportunities created, and a 30% outbound reply rate, shifting account managers from reactive churn defense to proactive, commercially meaningful work.
Frequently asked questions
What did this team achieve with this AI workflow?
Deploying Salesloft with centralized intent signals delivered a 53% efficiency increase, a 44% increase in opportunities created, and a 30% outbound reply rate, shifting account managers from reactive churn defense to…
What tools did this team use?
Salesloft, Salesloft Rhythm, LLMs.
What results were reported?
Efficiency increase: 53%; Opportunities created: 44%; Outbound reply rate: 30%; Previous outbound reply rate (baseline): 12% (source-reported, not independently verified).
How is this sales ops AI workflow structured?
Multi-platform data consolidation → Bespoke intent signal creation → Competitive research alert delivery → Salesloft Rhythm prioritization → AM personal outreach.