Customer support ·

Nathan James doubles customer interactions per hour with Kustomer

The problem

Before Kustomer, Nathan James agents had to switch between multiple disconnected tools to resolve a single customer issue — email, chat, phone, and social media were siloed in separate applications, causing wasted time, inconsistent data, and slow responses for customers.

First attempt

The previous toolset, including Freshdesk, left agents switching between multiple disconnected systems with no unified customer view, making even basic tasks like issuing store credit clunky.

Workflow diagram · grounded in source
1
Customer contacts via any channel
trigger
“From pre-purchase questions to post-delivery support, her team ensures customers feel cared for at every step of their journey”
2
Unified customer data timeline
integration
“orders from Shopify, reviews from Reviews.io, marketing data from Klaviyo, and even custom-built workflows”
3
Agent reviews full customer history
human_review
“Kustomer pulls all customer information on one timeline. We see a customer's full history right there, without switching around.”
4
One-click structured resolution
output
“issuing store credit - once a messy, manual process - became a one-click workflow”
Reported outcome

With Kustomer, Nathan James doubled customer interactions handled per hour, raised CSAT by 2 points, and unified all customer data into a single timeline, turning empathetic support into a word-of-mouth growth driver.

Reported metrics
Customer interactions handled per hour2x
CSAT2pt increase
Repeat customer rate10–20%
Reported stack
KustomerFreshdeskShopifyReviews.ioKlaviyo
Source
https://www.kustomer.com/customers/nathan-james/
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

With Kustomer, Nathan James doubled customer interactions handled per hour, raised CSAT by 2 points, and unified all customer data into a single timeline, turning empathetic support into a word-of-mouth growth driver.

What tools did this team use?

Kustomer, Freshdesk, Shopify, Reviews.io, Klaviyo.

What results were reported?

Customer interactions handled per hour: 2x; CSAT: 2pt increase; Repeat customer rate: 10–20% (source-reported, not independently verified).

What failed first in this deployment?

The previous toolset, including Freshdesk, left agents switching between multiple disconnected systems with no unified customer view, making even basic tasks like issuing store credit clunky.

How is this customer support AI workflow structured?

Customer contacts via any channel → Unified customer data timeline → Agent reviews full customer history → One-click structured resolution.