Customer support · Production

Cyclr's embedded iPaaS drives a 25% increase in sales for Neural Voice's AI conversation platform

The problem

Neural Voice had to build integrations from scratch every time they wanted to connect their AI conversation platform to a new customer's system, consuming engineering resources that could otherwise go toward core product development.

First attempt

Prior to Cyclr, even simple integration changes required raising internal tickets, holding meetings, having engineers drop current work to code backend changes, update the frontend, and test — a process Neural Voice estimates would have cost around £2,500 per change.

Workflow diagram · grounded in source
1
AI Conversation triggers webhook
Trigger
The AI Conversation triggers a webhook that kicks off the Cyclr integration workflow.
source quote
“with the Webhook being triggered by the AI Conversation”
2
Store data and upload transcript
Integration
Cyclr stores conversation data in a CRM and uploads the conversation transcript.
source quote
“Cyclr powers Neural Voice's AI Conversation with a workflow that stores the data in a CRM, uploads the conversation transcript and sends a message to the user. This is achieved using Webhooks that integrate Neural Voice with other systems such …”
3
Automated messages sent to user
Output
Automatic email or WhatsApp messages are sent with all relevant information without any manual intervention.
source quote
“Automatic email or WhatsApp messages are then sent, with all the relevant information, without the need for any manual intervention”
4
Template copy for new customers
Integration
When a new customer signs up, Neural Voice copies a pre-built Cyclr template and customises it to suit that customer's exact requirements.
source quote
“When a new customer signs up with them, they can simply copy the original template and customise it to suit the customer's exact requirements”
Reported outcome

Using Cyclr resulted in a 25% increase in sales for Neural Voice, saved days to months of engineering work, and allowed the team to focus on core product features while delivering new customer integrations within weeks.

Reported metrics
Sales increase25%
Engineering work saveddays (and in some cases months) of work
Estimated cost of previous manual integration change£2,500
Time to deliver new integrationa matter of weeks
Show all 8 reported metrics
sales increase25%
engineering work saveddays (and in some cases months) of work
estimated cost of previous manual integration change£2,500
time to deliver new integrationa matter of weeks
time to market for enterprise travel integrationa matter of a week
new connector build turnaroundtypically in the region of two weeks
team training time for Cyclraround three hours
time to achieve integration change with Cyclra matter of minutes
Reported stack
CyclrHubSpotBirdSalesforcePipedriveOpenAI APIWhatsApp
◆ Does this fit your context?

Compare to your context

Tell us your scale, team, and constraints. We'll show what changes at your size, what fails at your scale, and whether this case is a fit, needs adaptation, or won't scale to you. Free demo, no signup.

Compare to your context →
~30 seconds · free
Source
https://cyclr.com/case-studies/neural-voice-case-study
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Using Cyclr resulted in a 25% increase in sales for Neural Voice, saved days to months of engineering work, and allowed the team to focus on core product features while delivering new customer integrations within weeks.

What tools did this team use?

Cyclr, HubSpot, Bird, Salesforce, Pipedrive, OpenAI API, WhatsApp.

What results were reported?

Sales increase: 25%; Engineering work saved: days (and in some cases months) of work; Estimated cost of previous manual integration change: £2,500; Time to deliver new integration: a matter of weeks (source-reported, not independently verified).

What failed first in this deployment?

Prior to Cyclr, even simple integration changes required raising internal tickets, holding meetings, having engineers drop current work to code backend changes, update the frontend, and test — a process Neural Voice e…

How is this customer support AI workflow structured?

AI Conversation triggers webhook → Store data and upload transcript → Automated messages sent to user → Template copy for new customers.

WHAT TO DO WITH THIS

Now compare it to your context

This case is one data point. Whether its pattern fits you depends on your volumes, your stack, and your exception load — that comparison is the step no case study can do for you.