Ecommerce ops · Production
Nosto Audience Builder: AI-powered customer segmentation for personalized commerce experiences
The problem
Retailers lacked a targeted way to identify the right customer segments and personalize on-site and offsite experiences, leaving revenue opportunities untapped with untargeted campaigns.
Workflow diagram · grounded in source
1
Build audience segments
trigger
“Create custom audience segments based on a variety of factors, including category and brand affinity, traffic source, transactional data, lifecycle stage, imported customer data, and more”
2
AI predictive segmentation
ai_action
“AI-generated predictive segments based on shopper behaviors that learns from your site's traffic and buying patterns to spot shoppers that are close to purchase”
3
Segment performance forecast
ai_action
“Receive performance estimations for any newly-created segment, including their expected reach, conversions, average order value, and abandoned cart statistics”
4
Target segments on-site
output
“Target your segments with Nosto's full suite of CXP modules, curating tailored product recommendations, content personalization, merchandising strategies, search results, pop-ups”
5
Export to offsite channels
integration
“Extend the use of your segments beyond Nosto for further analysis within your data tools, or to create personalized off-site campaigns, such as emails, paid ads, and more, through our array of integrations”
6
Monitor segment performance
feedback_loop
“Easily identify top-performing segments and those at-risk through a data table that measures your segments against hundreds of data points and allows you to easily compare them with one another”
Reported outcome
Customers using Nosto's Audience Builder report a 4x increase in CVR, a 100% increase in category page conversions, and a 28% increase in click-through rate for top segments.
Reported metrics
CVR increase4x
Category page conversions100%
Click through rate for top segments28%
Reported stack
NostoESPsCDPsCRMs
Source
https://www.nosto.com/commerce-experience-platform/dynamic-targeting/audience-builder
Read source ↗Frequently asked questions
What did this team achieve with this AI workflow?
Customers using Nosto's Audience Builder report a 4x increase in CVR, a 100% increase in category page conversions, and a 28% increase in click-through rate for top segments.
What tools did this team use?
Nosto, ESPs, CDPs, CRMs.
What results were reported?
CVR increase: 4x; Category page conversions: 100%; Click through rate for top segments: 28% (source-reported, not independently verified).
How is this ecommerce ops AI workflow structured?
Build audience segments → AI predictive segmentation → Segment performance forecast → Target segments on-site → Export to offsite channels → Monitor segment performance.