Ecommerce ops · Production
Nosto integrates generative AI into its Commerce Experience Platform to automate synonym generation and recommendation copy
The problem
Commerce brands spend significant time on labor-intensive, manual campaign and content creation tasks that slow execution and limit scalability.
Workflow diagram · grounded in source
1
Predictive AI generates synonym list
ai_action
“Nosto's Predictive AI generates an initial list of synonyms for your site search”
2
ChatGPT expands and filters synonyms
ai_action
“further filtered through ChatGPT's LLM and generative AI to automatically suggest further pertinent synonyms for brands to approve or reject”
3
Brand approves or rejects synonyms
human_review
“automatically suggest further pertinent synonyms for brands to approve or reject”
4
Generative copy for recommendation tiles
ai_action
“Instantly creates engaging and high-performing titles tailored for specific product recommendations using ChatGPT's generative AI and various inputs from Nosto, such as recommendation type, page type, segments, and brand vertical”
5
A/B test recommendation titles
validation
“Test your product recommendation titles using our A/B testing feature. Compare the Generative AI-powered variations with those you've manually created to determine which titles yield the best engagement and conversion rates”
Reported outcome
Generative AI streamlines commerce workflows, creates content in seconds, and delivers translation quality typically superior to regular translator tools.
Reported metrics
Translation quality vs. standard toolstypically superior to regular translator tools
Reported stack
ChatGPTLLMsOpenAI
Source
https://www.nosto.com/commerce-experience-platform/artificial-intelligence/generative-ai
Read source ↗Frequently asked questions
What did this team achieve with this AI workflow?
Generative AI streamlines commerce workflows, creates content in seconds, and delivers translation quality typically superior to regular translator tools.
What tools did this team use?
ChatGPT, LLMs, OpenAI.
What results were reported?
Translation quality vs. standard tools: typically superior to regular translator tools (source-reported, not independently verified).
How is this ecommerce ops AI workflow structured?
Predictive AI generates synonym list → ChatGPT expands and filters synonyms → Brand approves or rejects synonyms → Generative copy for recommendation tiles → A/B test recommendation titles.