Customer support · Production

Praktiker Hellas achieves 8.99% bot engagement rate with Tidio Flows

The problem

Praktiker Hellas struggled to manage multichannel customer communication at scale: customer service representatives were spending significant time on repetitive, automatable inquiries, traditional methods could not keep up with growing e-commerce demand, and Greek-language support was required across all digital touchpoints.

Workflow diagram · grounded in source
1
Customer initiates live chat
trigger
“Deployed Tidio's live chat widget in praktiker.gr”
2
Greek-language FAQ bot handles inquiries
ai_action
“Launched Greek-language customer service bots focused on frequently asked questions Implemented "Solve Problems" bot to handle common customer inquiries”
3
Complex issues routed to human operators
routing
“Developed automated workflows to route complex issues to human operators”
4
Human team manages escalated chats
human_review
“Their team is actively managing chats with a well-established process, maximizing efficiency and customer satisfaction”
Reported outcome

Tidio's platform enabled Praktiker Hellas to handle over 9,400 bot interactions in a 30-day period with an 8.99% engagement rate, while the human team continued managing escalated chats through a well-established process.

Reported metrics
Bot conversations in 30 days9,400+
Chatbot engagement rate8.99%
Reported stack
TidioFlows
Source
https://www.tidio.com/blog/praktiker-case-study/
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Tidio's platform enabled Praktiker Hellas to handle over 9,400 bot interactions in a 30-day period with an 8.99% engagement rate, while the human team continued managing escalated chats through a well-established proc…

What tools did this team use?

Tidio, Flows.

What results were reported?

Bot conversations in 30 days: 9,400+; Chatbot engagement rate: 8.99% (source-reported, not independently verified).

How is this customer support AI workflow structured?

Customer initiates live chat → Greek-language FAQ bot handles inquiries → Complex issues routed to human operators → Human team manages escalated chats.