Customer support · Production

Procosmet boosts monthly leads 500% and automates 68% of conversations with Tidio chatbots

The problem

Procosmet's customer support team spent significant time manually processing order cancellations, modifications, and refunds, needing to search Shopify for each order before making changes, and conversions were unpredictable with frequent spikes.

First attempt

Procosmet's previous customer service provider was complicated and slow, requiring two separate apps that made it hard to track sales, and generated far fewer monthly leads than after switching to Tidio.

Workflow diagram · grounded in source
1
Automated lead-capturing conversations
trigger
“Chatbots capture visitor data and generate more leads through automated conversations.”
2
Chatbots greet and inform visitors
ai_action
“uses chatbots for multiple purposes including greeting customers, gathering information, and answering users’ questions.”
3
Order management via chat
integration
“With the help of Plus features, the company is able to manage orders directly from the chat window.”
4
Representative resolves order request
human_review
“a representative can open the section of the conversation panel, and complete the desired task directly from there.”
5
Chatbots capture lead contact details
ai_action
“the friendly chatbots asking new users for their contact details and subscribing them to the newsletter.”
6
Five chatbots run simultaneously
routing
“The company has 5 chatbots running simultaneously on the website for greeting customers, gathering data, and providing support.”
7
Analytics track performance
feedback_loop
“the detailed analytics section that’s useful for when you’re looking at different types of data like sales and in-depth agent details.”
Reported outcome

After switching to Tidio, chatbots now handle 68% of conversations, monthly lead generation rose 500%, sales increased by 23%, conversion rates rose 27%, and Procosmet's customer satisfaction rating climbed from 3.8 to 4.7 out of 5.

Reported metrics
Conversations handled by chatbots68%
Monthly lead generation500%
Conversion rate27%
Sales23%
Show all 9 reported metrics
conversations handled by chatbots68%
monthly lead generation500%
conversion rate27%
sales23%
monthly leads generatedover 100 prospects on a monthly basis
email open rate18-22%
campaign ROIover a 1000EUR
ecommerce revenue attributed to Tidiomore than a third of our ecommerce revenue
customer satisfaction rating3.8 to 4.7/5
Reported stack
TidioFlowsShopify
Source
https://www.tidio.com/blog/procosmet-case-study/
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

After switching to Tidio, chatbots now handle 68% of conversations, monthly lead generation rose 500%, sales increased by 23%, conversion rates rose 27%, and Procosmet's customer satisfaction rating climbed from 3.8 t…

What tools did this team use?

Tidio, Flows, Shopify.

What results were reported?

Conversations handled by chatbots: 68%; Monthly lead generation: 500%; Conversion rate: 27%; Sales: 23% (source-reported, not independently verified).

What failed first in this deployment?

Procosmet's previous customer service provider was complicated and slow, requiring two separate apps that made it hard to track sales, and generated far fewer monthly leads than after switching to Tidio.

How is this customer support AI workflow structured?

Automated lead-capturing conversations → Chatbots greet and inform visitors → Order management via chat → Representative resolves order request → Chatbots capture lead contact details → Five chatbots run simultaneously → Analytics track performance.

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