Quality assurance · Production

Procter & Gamble adopts Labelbox as enterprise-wide AI training data platform

The problem

P&G collects large amounts of unstructured data (images, videos, and text) across prototyping, testing, and manufacturing, and needed a central platform to label this data for AI model training while maintaining strict data privacy, security, and full process transparency.

First attempt

Previous labeling partners operated as black boxes — data was sent out and returned labeled with no visibility into the labeling process or how data was being enriched.

Workflow diagram · grounded in source
1
Collect unstructured data
trigger
“collecting large amounts of unstructured data in the form of images, videos, and text”
2
Assign internal or external labelers
integration
“bring in both internal and external labelers as required for their projects”
3
Label and enrich data with tags
human_review
“have an external high-quality labeling workforce enrich that data with tags”
4
Monitor data maturity
validation
“we could actually see how the data is maturing”
5
Recalibrate labeling processes
feedback_loop
“recalibrate their labeling processes quickly as needs evolve”
6
Generate AI training data
output
“The P&G team first used Labelbox for their computer vision projects for defect detection on their product lines”
Reported outcome

After three years of expansion, Labelbox became an enterprise-wide corporate solution deployed across all P&G business units globally, described as a transformation in how they work and driving faster model iteration and time to market.

Reported metrics
Platform expansion durationthree years
Iteration speed improvementincreasing the speed of iteration, which leads to faster time to market with better insights
Workflow transformationtransformation in how we do our work
Model iteration paceaccelerate the pace of their model iterations and time to market
Reported stack
Labelbox
Source
https://labelbox.com/customers/proctor-and-gamble-customer-story
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

After three years of expansion, Labelbox became an enterprise-wide corporate solution deployed across all P&G business units globally, described as a transformation in how they work and driving faster model iteration…

What tools did this team use?

Labelbox.

What results were reported?

Platform expansion duration: three years; Iteration speed improvement: increasing the speed of iteration, which leads to faster time to market with better insights; Workflow transformation: transformation in how we do our work; Model iteration pace: accelerate the pace of their model iterations and time to market (source-reported, not independently verified).

What failed first in this deployment?

Previous labeling partners operated as black boxes — data was sent out and returned labeled with no visibility into the labeling process or how data was being enriched.

How is this quality assurance AI workflow structured?

Collect unstructured data → Assign internal or external labelers → Label and enrich data with tags → Monitor data maturity → Recalibrate labeling processes → Generate AI training data.