Sales ops · Production

Gong gives Reachdesk global alignment and deal intelligence during rapid international growth

The problem

During rapid international growth, Reachdesk's globally dispersed sales teams lacked alignment and suffered poor communication about customer issues, making it hard to identify hidden deal risks or understand customers' purchase drivers.

Workflow diagram · grounded in source
1
Revenue intelligence platform adopted
trigger
“The company decided to use Gong's Revenue Intelligence Platform to surface customer insights that could bolster alignment, communication, efficiency, and decision-making”
2
Customer interaction analysis
ai_action
“With Gong's ability to analyze customer interactions and highlight what works and what doesn't, Olley was able to get Reachdesk's reps singing the same winning tune, wherever they worked. Today, they use Gong's advanced visibility and sm…”
3
Call Library best-practice sharing
feedback_loop
“EMEA sales team members can contribute full calls or call snippets to best-practice Call Libraries, sharing their lessons learned for training purposes. Teams anywhere in the world can easily listen to each other's calls, learn what work…”
4
Deal Board risk surfacing
ai_action
“reps on all its global teams turned to Gong's Deal Boards to spot warning signs and risks inside deals. Deal Boards give them the full context of a deal's progression, so they can collaborate with AEs to address those risks and get deals…”
5
Keyword tracking for customer insights
ai_action
“There are three things we now look at using Gong's keyword trackers: customers' use cases, the challenges they face, and what success looks like for them”
6
Gong Insights drives business decisions
output
“This — along with Gong Insights' analytical abilities — helps Olley and his teams make informed business decisions. Most recently, he used Gong's initial analysis of customer interactions to update Reachdesk's messaging and align it with…”
Reported outcome

Gong enabled EMEA and US team alignment, surfaced hidden deal risks, and informed data-backed business decisions; Reachdesk saved at least two hours each week on forecasting and pipeline activities.

Reported metrics
Weekly forecasting and pipeline time savedat least two hours each week
Training efficiencyheightened training efficiency
Collaboration and messaging consistencyincreased collaboration and consistency in messaging
Reported stack
Gong's Revenue Intelligence PlatformGong's Deal BoardsGong InsightsGong's mobile appGong's keyword trackers
Source
https://www.gong.io/customers/case-studies/gong-gives-reachdesk-the-gift-of-alignment-during-rapid-international-growth
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Gong enabled EMEA and US team alignment, surfaced hidden deal risks, and informed data-backed business decisions; Reachdesk saved at least two hours each week on forecasting and pipeline activities.

What tools did this team use?

Gong's Revenue Intelligence Platform, Gong's Deal Boards, Gong Insights, Gong's mobile app, Gong's keyword trackers.

What results were reported?

Weekly forecasting and pipeline time saved: at least two hours each week; Training efficiency: heightened training efficiency; Collaboration and messaging consistency: increased collaboration and consistency in messaging (source-reported, not independently verified).

How is this sales ops AI workflow structured?

Revenue intelligence platform adopted → Customer interaction analysis → Call Library best-practice sharing → Deal Board risk surfacing → Keyword tracking for customer insights → Gong Insights drives business decisions.

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