Sales ops · Production

Recall.ai saves Attention 9 months of engineering work with out-of-the-box meeting recording API

The problem

Attention couldn't reliably capture real-time audio from video conferencing platforms; their Zoom RTMP prototype was locked to Zoom only, caused UX friction with intrusive pop-up notifications and mandatory app installs, and produced a single mixed audio stream that made accurate speaker diarization extremely difficult.

First attempt

Attention's Zoom RTMP streaming prototype had three critical flaws: it only worked with Zoom, it showed intrusive live-stream pop-ups that required users to install an app, and it produced a single mixed audio stream that made accurate speaker diarization extremely difficult.

Workflow diagram · grounded in source

Meeting bot auto-joins

trigger

“The Recall.ai bot joins meetings and records automatically, so users don't need to interact with the tool at all”

Multi-platform audio capture

integration

“Attention was able to build recording integrations with Zoom, Microsoft Teams, and Google Meet”

Per-speaker audio streaming

integration

“Recall.ai is able to fetch separate audio streams per speaker, as well as speaker names, with completely solved Attention's diarization problems”

AI-powered real-time guidance

ai_action

“Attention is a tool that provides AI-powered, real-time guidance in sales meetings”

CRM updates and follow-up emails

output

“automatic CRM updates, and follow-up emails derived from sales conversations”

Reported outcome

Recall.ai saved Attention the equivalent of nine months of engineering work, significantly expanded their TAM by enabling Google Meet and Microsoft Teams integrations alongside Zoom, and freed up the engineering team to focus on core product features.

Reported metrics

Engineering time saved9 months

TAM increaseincreased significantly overnight

Sales calls processed monthlythousands of sales calls every month

Reported stack

Recall.aiZoomMicrosoft TeamsGoogle Meet

Source

https://www.recall.ai/customers/attention

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Recall.ai saved Attention the equivalent of nine months of engineering work, significantly expanded their TAM by enabling Google Meet and Microsoft Teams integrations alongside Zoom, and freed up the engineering team…

What tools did this team use?

Recall.ai, Zoom, Microsoft Teams, Google Meet.

What results were reported?

Engineering time saved: 9 months; TAM increase: increased significantly overnight; Sales calls processed monthly: thousands of sales calls every month (source-reported, not independently verified).

What failed first in this deployment?

How is this sales ops AI workflow structured?

Meeting bot auto-joins → Multi-platform audio capture → Per-speaker audio streaming → AI-powered real-time guidance → CRM updates and follow-up emails.