Procurement · Production

Rehau scales global procurement efficiency with Coupa AI, reducing first-level support to nearly zero

The problem

Rehau's procurement was fragmented across subsidiaries with inconsistent operations, maverick buying, and manual workflows requiring extensive key-user training and localized support, while lacking standardized digital sourcing capabilities.

Workflow diagram · grounded in source
1
Migration to unified platform
integration
“Rehau's move from SAP to Coupa's unified platform transformed procurement”
2
Procurement task automation
ai_action
“automating tasks, standardizing sourcing, and empowering 2,000 users across 150 sites with more intuitive workflows”
3
Standardized sourcing templates and e-auctions
output
“Standardized sourcing with templates and e-auctions for consistent quality.”
4
Scalable AI adoption
ai_action
“Enabled scalable AI adoption across global teams for faster input and strategic focus.”
5
Knowledge base reduces support burden
output
“With Coupa and a strong knowledge base, we reduced first-level support to almost zero — one person now supports 2,000 users across Rehau”
Reported outcome

Coupa reduced first-level support to almost zero, with one person now managing 2,000 users, while standardizing sourcing through templates and e-auctions and enabling scalable AI adoption across global teams.

Reported metrics
First-level support levelnearly zero
Users supported by one person2,000+
Reported stack
CoupaCoupa AISAP
Source
https://www.coupa.com/customers/rehau/
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Coupa reduced first-level support to almost zero, with one person now managing 2,000 users, while standardizing sourcing through templates and e-auctions and enabling scalable AI adoption across global teams.

What tools did this team use?

Coupa, Coupa AI, SAP.

What results were reported?

First-level support level: nearly zero; Users supported by one person: 2,000+ (source-reported, not independently verified).

How is this procurement AI workflow structured?

Migration to unified platform → Procurement task automation → Standardized sourcing templates and e-auctions → Scalable AI adoption → Knowledge base reduces support burden.

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