Sales ops · Production

Renaissance improves meeting conversion rate by 93% with the Outreach Agentic AI platform

The problem

Renaissance's sellers relied on a manual, insight-free process — hand-entering meeting notes into a CRM and reciting them to leaders — with no systematic way to identify which sales activities drove impact or to execute multi-channel workflows at scale.

First attempt

Renaissance's existing sales technology stack failed to deliver the insights and scale needed for multi-channel workflows, and a competitor product used by SDRs similarly fell short.

Workflow diagram · grounded in source
1
Seller pipeline activity in Outreach
Trigger
Account Executives use Outreach to create and close pipeline more efficiently than ever before.
▾ source quote
“Renaissances Account Executives (AEs) use Outreach to create and close pipeline more efficiently than ever before”
2
AI surfaces deal health and next steps
Ai action
Outreach's Sales Execution Intelligence surfaces deal health scores and recommends the best next steps for reps to keep deals on track.
▾ source quote
“Outreach's Sales Execution Intelligence deliver even more detailed insights and targeted guidance about their opportunities. Whether it's by surfacing deal health scores or recommending the best next steps for reps to keep deals on track”
3
Multi-channel activity insights delivered
Output
Sellers gain insight into what is working across multiple channels and which deals are most likely to win based on activity data.
▾ source quote
“we have insight into what's working and what's not working across multiple channels. We also have more insight into which deals we are most likely to win based on our activity data”
4
Recording sharing for peer coaching
Feedback loop
Sellers share recordings from meetings so teammates can audit how someone else presents.
▾ source quote
“With the ability to share recordings, our sellers can really go deep and audit how someone else presents”
5
Sales Execution Report review
Output
Meeting conversion rate and team performance metrics are accessible to sales leaders in the Sales Execution Report.
▾ source quote
“AEs are seeing a sizable increase in their meeting conversion rate, a metric that Salvatore and sales leaders can easily access in their Sales Execution Report”
Reported outcome

One year into the Outreach partnership, Renaissance exceeded its 80% adoption goal at 87%, saw a 93% increase in meeting conversion rate (27% vs.
14% in the prior period), and a Customer Success pilot tripled reply rates.

Reported metrics
Platform adoption rate87%
Meeting conversion rate (recent three months)27%
Meeting conversion rate (prior three months)14%
Meeting conversion rate increase93%
Show all 5 reported metrics
platform adoption rate87%
meeting conversion rate (recent three months)27%
meeting conversion rate (prior three months)14%
meeting conversion rate increase93%
Customer Success pilot reply ratetripled reply rates
Reported stack
OutreachSales Execution Intelligence
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Source
https://www.outreach.io/resources/stories/renaissance-customer-story
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

One year into the Outreach partnership, Renaissance exceeded its 80% adoption goal at 87%, saw a 93% increase in meeting conversion rate (27% vs.

What tools did this team use?

Outreach, Sales Execution Intelligence.

What results were reported?

Platform adoption rate: 87%; Meeting conversion rate (recent three months): 27%; Meeting conversion rate (prior three months): 14%; Meeting conversion rate increase: 93% (source-reported, not independently verified).

What failed first in this deployment?

Renaissance's existing sales technology stack failed to deliver the insights and scale needed for multi-channel workflows, and a competitor product used by SDRs similarly fell short.

How is this sales ops AI workflow structured?

Seller pipeline activity in Outreach → AI surfaces deal health and next steps → Multi-channel activity insights delivered → Recording sharing for peer coaching → Sales Execution Report review.

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