Customer support · Production

Replify AI automates 74% of customer inquiries across Seattle Sun Tan and Desert Sun locations

The problem

Seattle Sun Tan and Desert Sun faced unmanageable call volumes, rising labor costs, and after-hours service gaps across their salon network, with in-person staff pulled away from guests to handle repetitive phone inquiries about hours, appointments, and services.

Workflow diagram · grounded in source
1
Customer inquiry arrives
trigger
“handle inbound and outbound calls, emails, texts, and chats—24/7”
2
HeyLibby handles routine inquiries
ai_action
“HeyLibby was configured to: - Automate responses to routine inquiries 24/7, including during holidays and after closing - Assist with appointment scheduling, service questions, and basic location information”
3
Complex requests escalated
routing
“Seamlessly escalate complex requests to live staff, so no opportunity is missed”
4
Automated answer delivered
output
“Instantly answer up to 85.5% of hours questions, 61.9% of treatment questions, and 74.4% of all business inquiries (defined as hours and treatment questions), allowing staff to focus on high-value in-person interactions”
Reported outcome

Replify automated 74.4% of all business inquiries, including 85.5% of hours questions and 61.9% of treatment questions, enabling round-the-clock customer service and freeing staff from thousands of repetitive calls, resulting in higher customer satisfaction and improved staff morale.

Reported metrics
Overall business inquiries automated74.4%
Hours inquiries automated85.5%
Treatment questions automated61.9%
Staff repetitive calls freedthousands of repetitive calls
Show all 6 reported metrics
overall business inquiries automated74.4%
hours inquiries automated85.5%
treatment questions automated61.9%
staff repetitive calls freedthousands of repetitive calls
customer satisfactionhigher customer satisfaction
staff morale and retentionimproved morale and retention
Reported stack
ReplifyHeyLibby
Source
https://www.replify.ai/case-studies/automating-74-of-customer-calls-across-50-locations-with-ai
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Replify automated 74.4% of all business inquiries, including 85.5% of hours questions and 61.9% of treatment questions, enabling round-the-clock customer service and freeing staff from thousands of repetitive calls, r…

What tools did this team use?

Replify, HeyLibby.

What results were reported?

Overall business inquiries automated: 74.4%; Hours inquiries automated: 85.5%; Treatment questions automated: 61.9%; Staff repetitive calls freed: thousands of repetitive calls (source-reported, not independently verified).

How is this customer support AI workflow structured?

Customer inquiry arrives → HeyLibby handles routine inquiries → Complex requests escalated → Automated answer delivered.