Customer support · Production

Shapes integrates ElevenLabs voice to bring AI companions to life on Discord

The problem

Shapes' AI companions on Discord lacked voice capability, limiting how personal and immersive interactions could feel for users.

Workflow diagram · grounded in source
1
User uploads voice MP3
trigger
“Users can now upload an MP3 file of the voice they want their Shape to emulate”
2
ElevenLabs AI voice generation
ai_action
“integrating ElevenLabs' AI voices into Shapes”
3
Personality maintained across voice
integration
“This personalization extends to the Shape's personality, which is maintained across all voice interactions”
4
Voice message sent in Discord
output
“choose how often they want their Shape to send voice messages instead of text messages”
Reported outcome

ElevenLabs voice became a huge hit with users and a key driver behind paid sign-ups, with Shapes rocketing past 1M MAU in less than 3 months.

Reported metrics
Monthly active usersover 1 million
time to 1M MAUless than 3 months
Paid sign-up impactkey driver behind paid sign ups
User reception of voice featurehuge hit with users
Reported stack
ElevenLabsDiscord
Source
https://elevenlabs.io/blog/shapes
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

ElevenLabs voice became a huge hit with users and a key driver behind paid sign-ups, with Shapes rocketing past 1M MAU in less than 3 months.

What tools did this team use?

ElevenLabs, Discord.

What results were reported?

Monthly active users: over 1 million; time to 1M MAU: less than 3 months; Paid sign-up impact: key driver behind paid sign ups; User reception of voice feature: huge hit with users (source-reported, not independently verified).

How is this customer support AI workflow structured?

User uploads voice MP3 → ElevenLabs AI voice generation → Personality maintained across voice → Voice message sent in Discord.