Sales ops · Production

Showpad increased quota attainment and forecast accuracy with Gong's Revenue AI OS

The problem

Showpad's enablement team lacked a data-driven way to launch and assess the impact of new initiatives such as updated pricing, packaging, and messaging, and struggled to drive sustained behavioral change across its revenue teams.

Workflow diagram · grounded in source
1
Showpad events pushed to Gong
integration
“push Showpad events directly into Gong activity timelines, thus improving deal insights and offering more complete visibility into buyers' engagement right inside Gong”
2
Real-time interaction analysis
ai_action
“using Gong for Strategic Initiatives to analyze real-time customer interaction data around Showpad's enablement activities”
3
Coaching and adoption tracking
ai_action
“we use Gong to assess our coaching program, track adoption trends, and measure how well sellers implement new initiatives”
4
Agentic AI for risk and forecasting
ai_action
“Showpad is also leaning into Gong's agentic AI to tackle risk assessment, pipeline reviews, coaching, and forecasting”
5
Deal Board risk identification
output
“In Gong's Deal Boards, dashboard visualizations and proactive deal warnings — informed by Showpad data, such as a lack of engagement with key content pieces — enabled Showpad's sales leaders to quickly identify risks and coaching opportu…”
6
Standardized forecast review
output
“Showpad's revenue team now benefits from a standardized and consistent forecast review process that delivers reliable insights and more predictable revenue outcomes”
7
Enablement strategy refinement
feedback_loop
“The enablement team can now identify what resonates with buyers and refine their strategies with precision”
Reported outcome

Showpad improved quota attainment, forecast accuracy, and conversion rates by integrating Gong's Revenue AI OS with its enablement platform, giving leaders real-time, data-driven insight into coaching, pipeline, and seller behaviors.

Reported metrics
Quota attainmentmore of their sellers hit quota
Forecast accuracyimproving our forecast accuracy
Conversion ratesimprove conversion rates
CRM relianceless reliance on what's inputted into the CRM
Reported stack
GongGong for Strategic InitiativesGong ForecastDeal BoardsShowpad
Source
https://www.gong.io/customers/case-studies/how-showpad-increased-quota-attainment-and-forecast-accuracy-with-gong-s-revenue-ai-os
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Showpad improved quota attainment, forecast accuracy, and conversion rates by integrating Gong's Revenue AI OS with its enablement platform, giving leaders real-time, data-driven insight into coaching, pipeline, and s…

What tools did this team use?

Gong, Gong for Strategic Initiatives, Gong Forecast, Deal Boards, Showpad.

What results were reported?

Quota attainment: more of their sellers hit quota; Forecast accuracy: improving our forecast accuracy; Conversion rates: improve conversion rates; CRM reliance: less reliance on what's inputted into the CRM (source-reported, not independently verified).

How is this sales ops AI workflow structured?

Showpad events pushed to Gong → Real-time interaction analysis → Coaching and adoption tracking → Agentic AI for risk and forecasting → Deal Board risk identification → Standardized forecast review → Enablement strategy refinement.

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