Sales ops · Production

TIME revives a century of archives and boosts sales and research with Glean

The problem

TIME had over 100 years of historical articles stored across typewritten pages and scattered digital systems, making it increasingly difficult for sales and editorial teams to find the right information.

Workflow diagram · grounded in source
1
Information need surfaces
trigger
“finding the right information—whether for research or a sales pitch—had become increasingly complex”
2
Integrate core business apps
integration
“Integrating apps like Google Workspace and Salesforce, Glean helped TIME streamline workflows, simplify reporting, and establish quick access to information”
3
Index 100 years of articles
integration
“leveraged Glean to index over 100 years of historical articles, providing the editorial team with quick and easy access to information”
4
AI retrieval of articles and summaries
ai_action
“enabling fast retrieval of articles, summaries, and direct links, thereby speeding up story development”
5
Meeting prep and pitch drafting
ai_action
“With Glean helping prepare for meetings and automating drafting for initial client pitches”
6
Accelerated sales outcomes
output
“sales cycles were accelerated and increasingly successful”
Reported outcome

After a rapid rollout, Glean was fully integrated with TIME's core systems with high user satisfaction; sales cycles were accelerated and research efficiency was significantly enhanced.

Reported metrics
Implementation time2-3 weeks
Research efficiencysignificantly enhanced research efficiency
Sales cycle speedsales cycles were accelerated and increasingly successful
User satisfactionuser satisfaction was high
Reported stack
GleanGoogle WorkspaceSalesforce
Source
https://www.glean.com/resources/customer-stories/time
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

After a rapid rollout, Glean was fully integrated with TIME's core systems with high user satisfaction; sales cycles were accelerated and research efficiency was significantly enhanced.

What tools did this team use?

Glean, Google Workspace, Salesforce.

What results were reported?

Implementation time: 2-3 weeks; Research efficiency: significantly enhanced research efficiency; Sales cycle speed: sales cycles were accelerated and increasingly successful; User satisfaction: user satisfaction was high (source-reported, not independently verified).

How is this sales ops AI workflow structured?

Information need surfaces → Integrate core business apps → Index 100 years of articles → AI retrieval of articles and summaries → Meeting prep and pitch drafting → Accelerated sales outcomes.

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