Sales ops · Production

TouchBistro lifts close rates by 10% with Gong Deal Intelligence

The problem

TouchBistro's VP of Sales had no visibility into what was working in the sales process, what was not, or what messaging to optimize — described as a 'black box of selling' that made it impossible to coach reps or improve outcomes.

Workflow diagram · grounded in source
1
Sales black-box problem identified
trigger
“experiencing a "black box of selling" in which they didn't have any clarity around their sales process”
2
Gong selected coaching-first
integration
“ultimately selected Gong for a "coaching-first approach"”
3
Trackers, topics, libraries used
ai_action
“several of Gong's features, such as trackers, topics, and libraries”
4
Deal Intelligence pipeline analysis
ai_action
“Deal Intelligence has been completely game-changing for us to be able to get the view of pipeline and activities”
5
Next-level insights delivered
output
“next level insights for sales and sales managers”
Reported outcome

After adopting Gong, TouchBistro lifted close rates by 10%, saw a dramatic lift in lead-to-opportunity conversion rate, and achieved consistent improvement in attainment rate across all reps.

Reported metrics
Close rate lift10%
Lead to opportunity conversion ratedramatic lift
Rep attainment rateconsistent improvement
Reported stack
Deal Intelligence
Source
https://www.gong.io/customers/case-studies/touchbistro-gains-next-level-sales-insights-with-deal-intelligence
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

After adopting Gong, TouchBistro lifted close rates by 10%, saw a dramatic lift in lead-to-opportunity conversion rate, and achieved consistent improvement in attainment rate across all reps.

What tools did this team use?

Deal Intelligence.

What results were reported?

Close rate lift: 10%; Lead to opportunity conversion rate: dramatic lift; Rep attainment rate: consistent improvement (source-reported, not independently verified).

How is this sales ops AI workflow structured?

Sales black-box problem identified → Gong selected coaching-first → Trackers, topics, libraries used → Deal Intelligence pipeline analysis → Next-level insights delivered.

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