Sales ops · Production

Trusted Media Brands uses Jasper to reduce RFP prep time from weeks to minutes

The problem

Trusted Media Brands' ad sales marketing team needed to produce high volumes of custom, data-backed RFP proposals at competitive speed, but had too much data to process and insufficient time to synthesize it into compelling, differentiated client narratives.

Workflow diagram · grounded in source
1
RFP request triggers prep
trigger
“The request for proposal (RFP) process is highly competitive, requiring publishers to craft detailed, data-backed proposals with creative concepts and media plans that stand out.”
2
Jasper synthesizes data sources
ai_action
“The fact that you can take so many different data sources and pull them together to get a really strong point of view from Jasper has been really transformative for us.”
3
Insights and proposals generated
output
“TMB's marketing team now arms sales with the insights, narratives, and proposals needed to compete at the speed of today's market.”
4
Sales enters meetings prepared
output
“the sales team now enters meetings more prepared and armed with insights drawn from the entirety of their data resources”
5
Real-time client ideation
output
“they now ideate and strategize with clients in real time, raising the quality of engagement they have with advertisers across their network”
Reported outcome

With Jasper, TMB's marketing team reduced RFP prep time from weeks to minutes and increased RFP responses year over year, enabling the sales team to enter client meetings armed with synthesized, data-driven insights and to ideate in real time with advertisers.

Reported metrics
RFP responsesincrease in RFP responses YoY
RFP prep timeReduced RFP prep time from weeks to minutes
Client insights qualitySynthesized, scalable insights from diversified data sources to strengthen client POVs
Meeting preparation timerich insights generated in minutes
Reported stack
Jasper
Source
https://www.jasper.ai/case-studies/trusted-media-brands
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

With Jasper, TMB's marketing team reduced RFP prep time from weeks to minutes and increased RFP responses year over year, enabling the sales team to enter client meetings armed with synthesized, data-driven insights a…

What tools did this team use?

Jasper.

What results were reported?

RFP responses: increase in RFP responses YoY; RFP prep time: Reduced RFP prep time from weeks to minutes; Client insights quality: Synthesized, scalable insights from diversified data sources to strengthen client POVs; Meeting preparation time: rich insights generated in minutes (source-reported, not independently verified).

How is this sales ops AI workflow structured?

RFP request triggers prep → Jasper synthesizes data sources → Insights and proposals generated → Sales enters meetings prepared → Real-time client ideation.

Related sales ops cases