Customer support · Production

UFC Gym deploys Replify AI agent to guarantee speed to lead and save 142 staff hours in 30 days

The problem

UFC Gym's General Managers and Operations Managers were spending too much time answering high-volume phone calls and handling administrative tasks, preventing them from engaging with members on the front lines where sales and retention happen. The business also could not guarantee the instant response that modern leads require to convert.

First attempt

UFC Gym trialed two other AI vendors before selecting Replify, but those vendors could not handle the complexity of varied amenities and regional pricing structures across locations, requiring UFC Gym to find manual workarounds or teach the vendors how to function.

Workflow diagram · grounded in source
1
Inbound inquiry arrives
trigger
“The AI agent's initial success was in handling the volume of inbound calls and inquiries that were previously overwhelming staff”
2
AI handles inquiry instantly
ai_action
“The AI provides instant, 24/7 responses via text, which is the preferred communication method for leads, helping maximize conversion rates”
3
Outbound lead nurturing
ai_action
“the full launch included outbound campaigns for appointment bookings. This capability ensures no lead is left behind”
4
CRM integration
integration
“Replify's team was highly effective in finding a workaround to integrate with UFC Gym's existing CRM system”
5
GMs return to front lines
output
“freeing up human GMs and staff to focus on selling memberships and providing the essential human interaction that drives retention”
Reported outcome

Within the first 30 days of full launch, the AI saved 142 staff hours, handled over 4,000 calls, and guaranteed speed to lead resulting in an immediate uptick in online sales, while freeing GMs to return to the front lines for member engagement and retention.

Reported metrics
Staff hours saved142
calls/inquiries handled by AIover 4,000
Online salesimmediate uptick in online sales
Staff stress and moralehappier and less stressed
Reported stack
ReplifyVoIP
Source
https://www.replify.ai/case-studies/ufc-gym-ai-customer-service-and-ai-sales-with-replfiy
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Within the first 30 days of full launch, the AI saved 142 staff hours, handled over 4,000 calls, and guaranteed speed to lead resulting in an immediate uptick in online sales, while freeing GMs to return to the front…

What tools did this team use?

Replify, VoIP.

What results were reported?

Staff hours saved: 142; calls/inquiries handled by AI: over 4,000; Online sales: immediate uptick in online sales; Staff stress and morale: happier and less stressed (source-reported, not independently verified).

What failed first in this deployment?

UFC Gym trialed two other AI vendors before selecting Replify, but those vendors could not handle the complexity of varied amenities and regional pricing structures across locations, requiring UFC Gym to find manual w…

How is this customer support AI workflow structured?

Inbound inquiry arrives → AI handles inquiry instantly → Outbound lead nurturing → CRM integration → GMs return to front lines.