Sales ops · Production

VenturEd Solutions consolidates its sales stack and improves coaching outcomes with the Gong Revenue AI OS

The problem

VenturEd Solutions needed to streamline sales processes, replace a clunky engagement platform, and support a distributed team with a coaching culture, while leadership lacked visibility into deals and accurate forecasting.

First attempt

The previous sales engagement platform was clunky and burdensome to use, and it could not support the team behaviors leadership wanted to drive.

Workflow diagram · grounded in source
1
Phased Gong rollout
trigger
“VenturEd turned to the Gong Revenue AI OS to drive its transformation. With a strategic phased rollout of Engage and Forecast, leadership empowered the team through coaching, collaboration, and actionable insights each step of the way.”
2
Conversation intelligence capture
ai_action
“VenturEd's adoption of the Gong Revenue AI OS began by leveraging Gong's conversation intelligence to capture and analyze customer interactions”
3
Coaching feedback from analytics
feedback_loop
“Talk ratios improved from 34% to 52%, monologues became less frequent, and reps were asking more questions”
4
Engage AI outreach insights
ai_action
“Engage provided leadership with clear visibility into performance trends across teams and surfaced AI insights for call and email outcomes for each team member”
5
Forecast deal visibility
ai_action
“With real-time visibility into deal progress, leaders could pinpoint pipeline gaps, coach reps on next-best actions, and ensure adherence to disciplined deal management”
6
MEDDICC criteria enforcement
validation
“Leaders were also now able to enforce disciplined MEDDICC criteria, ensuring every deal was fully qualified before advancing in the pipeline”
7
Improved forecasting and process
output
“VenturEd's revenue team improved forecasting accuracy, created a more disciplined sales process, and shifted reps' behaviors toward aligning with larger strategic objectives and key sales plays”
Reported outcome

By consolidating onto the Gong Revenue AI OS, VenturEd improved coaching outcomes with talk ratios rising from 34% to 52%, gained real-time deal visibility through Gong Forecast, and created a more disciplined, scalable sales process.

Reported metrics
Customer talk ratiofrom 34% to 52%
Forecasting accuracyimproved forecasting accuracy
Rep efficiencyincredible efficiency
Customer connection qualitymeasurable improvement in how they connect with customers
Reported stack
Gong Revenue AI OSGong EngageGong Forecastconversation intelligence
Source
https://www.gong.io/customers/case-studies/how-ventured-consolidated-its-sales-stack-and-improved-coaching-outcomes-with-the-gong-revenue-ai-os
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

By consolidating onto the Gong Revenue AI OS, VenturEd improved coaching outcomes with talk ratios rising from 34% to 52%, gained real-time deal visibility through Gong Forecast, and created a more disciplined, scalab…

What tools did this team use?

Gong Revenue AI OS, Gong Engage, Gong Forecast, conversation intelligence.

What results were reported?

Customer talk ratio: from 34% to 52%; Forecasting accuracy: improved forecasting accuracy; Rep efficiency: incredible efficiency; Customer connection quality: measurable improvement in how they connect with customers (source-reported, not independently verified).

What failed first in this deployment?

The previous sales engagement platform was clunky and burdensome to use, and it could not support the team behaviors leadership wanted to drive.

How is this sales ops AI workflow structured?

Phased Gong rollout → Conversation intelligence capture → Coaching feedback from analytics → Engage AI outreach insights → Forecast deal visibility → MEDDICC criteria enforcement → Improved forecasting and process.

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