Sales ops · Production

Virgin Pulse used Gong to achieve a 4x jump in top-of-funnel conversions

The problem

Virgin Pulse needed to scale its solutions consulting team to meet growing sales demand but faced a hiring freeze during economic uncertainty, lost a key sales manager, and struggled with limited manager time for coaching and the inability to attend all customer meetings.

Workflow diagram · grounded in source
1
AI captures and analyzes calls
Ai action
The Gong Reality Platform captures and analyzes customer interactions and makes recommendations based on those interactions.
source quote
“The Gong Reality Platform™ captures and analyzes customer interactions and makes recommendations based on those interactions”
2
Manager review of key meetings
Human review
Sales managers who cannot attend every meeting listen to the most important ones and provide critical feedback.
source quote
“While the sales managers could still not attend every meeting, they could listen to the important meetings and provide critical feedback”
3
Peer learning from top calls
Feedback loop
Sellers began unprompted and proactively listening to the best-of-the-best seller calls.
source quote
“sellers began to unprompted and proactively listen to the best-of-the-best seller calls”
4
Cross-functional data sharing
Output
Customer call data is presented to the product team as a new data source for data-driven decisions.
source quote
“We presented our customer calls and data to our product team. And a light bulb went off. They have a new data source they can make decisions off of.”
Reported outcome

With Gong, Virgin Pulse achieved a nearly 4x increase in top-of-funnel conversions, Gong users drove 30% more revenue year-over-year, and new rep onboarding time was cut from 6 months to 4 months — a 33% reduction.
Gong was also quickly adopted by customer success, product, market intelligence, product marketing, and other teams.

Reported metrics
Top-of-funnel conversion increasenear 4x
revenue increase year-over-year for Gong users30%
Onboarding time reduction33%
onboarding time before Gong6 months
Show all 5 reported metrics
top-of-funnel conversion increasenear 4x
revenue increase year-over-year for Gong users30%
onboarding time reduction33%
onboarding time before Gong6 months
onboarding time after Gong4 months
Reported stack
GongGong Reality Platform
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Source
https://www.gong.io/customers/case-studies/achieving-double-digit-lift-across-the-sales-pipeline-how-virgin-pulse-used-gong-to-navigate-economic-uncertainty
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Frequently asked questions

What did this team achieve with this AI workflow?

With Gong, Virgin Pulse achieved a nearly 4x increase in top-of-funnel conversions, Gong users drove 30% more revenue year-over-year, and new rep onboarding time was cut from 6 months to 4 months — a 33% reduction.

What tools did this team use?

Gong, Gong Reality Platform.

What results were reported?

Top-of-funnel conversion increase: near 4x; revenue increase year-over-year for Gong users: 30%; Onboarding time reduction: 33%; onboarding time before Gong: 6 months (source-reported, not independently verified).

How is this sales ops AI workflow structured?

AI captures and analyzes calls → Manager review of key meetings → Peer learning from top calls → Cross-functional data sharing.

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