Virgin Pulse used Gong to achieve a 4x jump in top-of-funnel conversions
Virgin Pulse needed to scale its solutions consulting team to meet growing sales demand but faced a hiring freeze during economic uncertainty, lost a key sales manager, and struggled with limited manager time for coaching and the inability to attend all customer meetings.
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With Gong, Virgin Pulse achieved a nearly 4x increase in top-of-funnel conversions, Gong users drove 30% more revenue year-over-year, and new rep onboarding time was cut from 6 months to 4 months — a 33% reduction.
Gong was also quickly adopted by customer success, product, market intelligence, product marketing, and other teams.
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Frequently asked questions
What did this team achieve with this AI workflow?
With Gong, Virgin Pulse achieved a nearly 4x increase in top-of-funnel conversions, Gong users drove 30% more revenue year-over-year, and new rep onboarding time was cut from 6 months to 4 months — a 33% reduction.
What tools did this team use?
Gong, Gong Reality Platform.
What results were reported?
Top-of-funnel conversion increase: near 4x; revenue increase year-over-year for Gong users: 30%; Onboarding time reduction: 33%; onboarding time before Gong: 6 months (source-reported, not independently verified).
How is this sales ops AI workflow structured?
AI captures and analyzes calls → Manager review of key meetings → Peer learning from top calls → Cross-functional data sharing.
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