Zenni Optical sees 27% revenue-per-session lift and 34% search revenue growth with Algolia AI Search
Zenni Optical ran two legacy search platforms (Endeca and Sitecore) that added management complexity and could not easily handle nuanced eyewear product variables — synonyms, color-name variations, and multilingual SKU management all required tedious manual effort.
After deploying Algolia, Zenni saw a 44% increase in search traffic, 34% increase in search revenue, 27% rise in revenue per session, 9% lift in conversion rate, and 16% increase in Search AOV, all measured February to September 2023 versus the prior year.
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Frequently asked questions
What did this team achieve with this AI workflow?
After deploying Algolia, Zenni saw a 44% increase in search traffic, 34% increase in search revenue, 27% rise in revenue per session, 9% lift in conversion rate, and 16% increase in Search AOV, all measured February t…
What tools did this team use?
Algolia AI Search, Neural Search, NLU, Endeca, Sitecore.
What results were reported?
Search traffic: 44%; Search revenue: 34%; Revenue per user session: 27%; conversion rate (CVR): 9% (source-reported, not independently verified).
How is this ecommerce ops AI workflow structured?
Customer searches on site or mobile → AI resolves synonyms and filters → Autocomplete and query suggestions served → Merchandising team optimizes catalog → Neural Search adaptive synonym learning.