customer_support · saas · workflow

AppsFlyer cuts meeting prep time by 50% with Gong AI

AppsFlyer's Global CS Operations team faced inconsistent briefing processes and fragmented, siloed data across a globally distributed team, making it impossible to standardize communication at scale.

How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · AI Briefer template deployment
Eight standardized AI Briefer templates were deployed to establish a consistent, repeatable briefing process across critical use cases.
Tools used
Gong Revenue AI OSAI BrieferAI Ask AnythingAI TrackerGong API
Outcome

Adopting Gong's Revenue AI OS reduced meeting prep time by 50% and expanded AI-driven insights company-wide, with demand for Gong data access rising by 30% across Marketing, Product, and Partnerships departments.

Results
Time saved50%
Volume30%
Source

https://www.gong.io/customers/case-studies/appsflyer-cuts-meeting-prep-time-by-50-with-gong-ai

How we source this →

Grounding & classification
Source type: vendor customer story
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