ecommerce_ops · ecommerce · workflow
Cynthia Rowley uses Nosto A/B Testing & Optimization to increase conversion rate by 15%
Cynthia Rowley wanted to rigorously A/B test and optimize their personalization tactics but was held back by testing tools that were too complex, required development work, or were not suited to ecommerce marketers, and worried that poorly converting test variations exposed them to revenue risk.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · A/B test configured on category pages
The Cynthia Rowley team configured an A/B test on their highest-traffic category pages to compare personalized product recommendations based on brand and product affinity against the status quo experience.
Tools used
NostoCampaign TestingContinuous Optimization
Outcome
The first Nosto A/B test delivered a 15% lift in conversion rate and an 8% lift in revenue per visitor, with the Continuous Optimization algorithm automatically reallocating traffic to the winning variation mid-test. The team is now fully equipped to run further tests across all Nosto-powered campaigns.
Results
Volume15%
Cost replaced8%
Grounding & classification
Source type: vendor customer story
21 fields verified against source quotes.
personalizationrecommendation systemproduct catalogmetric backednamed customerproduction runtime claimedsource backedtools describedworkflow describedretailconversion increaserevenue increasevendor customer storyecommerce opsmarketing opsautonomous resolution