ecommerce_ops · ecommerce · workflow
Le Tanneur achieves 13x ROI with Nosto personalized product recommendations on Shopify
Le Tanneur launched its new Shopify ecommerce site two weeks before the COVID-19 lockdown and quickly realized it needed more advanced merchandising capabilities to drive product discovery.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Nosto installed on Shopify
Nosto, available as a plug-and-play solution in the Shopify app store, was installed and launched on the website within a month of site launch.
Tools used
Nosto
Outcome
Within one year of deploying Nosto's personalized recommendations, Le Tanneur achieved a 13x ROI, online sales doubled, and visitors who engaged with recommendations were twice as likely to convert with three times the average value per visit.
Results
Volume13x
Running sincefirst quarter of 2020
Grounding & classification
Source type: vendor customer story
19 fields verified against source quotes.
personalizationrecommendation systemproduct catalogmetric backednamed customerproduction runtime claimedtools describedworkflow describedretailconversion increaserevenue increasevendor customer storyecommerce ops